Custom Date Fields

Custom Date Fields extend the power of personalization in MagnetMail, and add the ability to make MagnetMail campaign actions recur periodically. These are but a few of the actions that could be date-based:

• Perform searches and queries based on a date or date range (e.g., generate a list of all recipients whose membership expires this week)
• Personalize a message with a date (e.g., your subscription expires on 12/02/2005)
• Create date-based campaigns using the Campaign Tool (e.g., send a greeting to a recipient on his or her birthday)