Anti-SPAM Policies and Practices

Anti-Spam Policy and Privacy Protection

Maximizing message delivery rates is the top priority for Real Magnet. In pursuit of this objective, we take these measures:

Real Magnet operates a strict anti-SPAM policy. All clients are expressly prohibited from sending SPAM from the MagnetMail network and are required to abide by its Acceptable Use Policy. The system is monitored for SPAM on a 24/7 basis and the company reserves the right to terminate service to suspected Spammers without notice.
Real Magnet maintains an on-going program to establish preferred relationships with key ISPs - with the aim of gaining “White List” status. It already enjoys this status from ISPs such as AOL, Net Zero, EarthLink, and Juno.
To further increase MagnetMail deliverability rates, MagnetMail is moving to a new, more powerful mail engine. Not only will the engine get your message out faster, but also produce a more detailed bounce report. In addition, the new engine will allow us to offer clients dedicated IP addresses. By utilizing dedicated IP addresses, clients will not share IP addresses with other MagnetMail clients. Thus, the integrity of the IP address is wholly dependent on the actions of the client themselves.
As a result of the frustration of many e-mail marketers and e-mail recipients, more useful approaches for filtering e-mail are evolving; and, Real Magnet is making use of the latest developments. The most promising approach is “sender authentication,” which will require e-mail senders to validate their identity. Using SPF, a record is published to a DNS database containing the IP addresses from which your domain is authorized to send messages. Once the message is delivered, the recipient server looks up the IP address for the domain that the message claims to come from and then validates its path. If the records match, the message is sent through. If they do not match, the message will be filtered.

The Sender Policy Framework (SPF) is the first sender authentication to arrive on the market. Many of the largest e-mail providers, such as AOL, Yahoo and Hotmail, plan to implement SPF by the end of the summer; Real Magnet intends to be SPF-compliant by the end of July.
MagnetMail places AOL recipients who report a client's message as SPAM on that client's private "Do Not Send" list. Many of the large ISPs (e.g. Yahoo, AOL, Comcast, etc.) now offer their users an option to report a message as SPAM. But there is no process for removing the SPAM reporter from the sender's list. Only AOL 9.0 provides senders (in this case, Real Magnet) with notice that a SPAM report has been made. MagnetMail processes this notice and adds the SPAM reporter’s e-mail address to the client’s private "Do Not Send" list. As other e-mail account providers begin to provide similar notification, this functionality will be extended to cover those domains.
MagnetMail contains a SPAM checker that analyzes the content of messages for attributes that may trigger SPAM filters. The SPAM checker applies more than 1,000 rules to a message’s content - testing characteristics such as word use, colors, fonts, as well as message headers, subject line, and the "from" field. A report is generated that helps clients refine their message.
Clients may set up their accounts to allow unsubscribers to be unsubscribed from the specific list from which they received the message or from all lists.
As a best practice, clients are reminded regularly to ask their recipients to forward Real Magnet’s technical information (IP addresses and return paths) to recipient’s IT staff with a request for White Listing.
Real Magnet’s customer support staff is trained to vigorously follow up with e-mail administrators at companies where messages are suspected of being filtered.

Privacy Policy

Real Magnet provides e-mail and fax delivery services to its clients. These services require customers to host their database(s) with Real Magnet. Real Magnet is contractually bound to keep all customer data—including tracking data—private and is prohibited from sharing this data with any third parties without the consent of clients.

Real Magnet is not responsible for its clients' privacy policies. If you have questions about a client's privacy policy, please contact them directly.

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