Real Magnet
Real Magnet
Real Magnet

For Immediate Release

Real Magnet Integrates Self-Service Events Registration into Email Broadcast Application

July 17, 2007 – Bethesda, MD – Real Magnet, LLC, today announced the release of a fully integrated events registration module into MagnetMail, its web-based email, RSS and fax marketing application.

The self-service events registration functionality allows MagnetMail clients to manage all aspects of an event – promotion, registration, payment, confirmations and follow up – from a single technology platform. Real Magnet is one of the few email service providers (ESP) in the world to provide this integrated capability.

By merging email and event tracking in one streamlined application, marketers gain a 360-degree view of their audience. Clients will now have a thorough history of marketing data – from email actions to event registrations to financial transactions – for all recipients.

Among the other key capabilities:

  • The easy-to-use, template-driven system allows marketers to quickly create a registration engine for any event on their own. Features include the ability to create event web pages, easily set pricing and discount categories and securely process payments.
  • MagnetMail’s industry leading email deliverability rates ensure successful event promotion and follow up.
  • Coming soon: Integrated, cost-effective audio and web conferencing services and a full range of ancillary services such as recording, archiving and CD production.

“Marketers want simple, effective solutions. And with the integration of advanced events registration capabilities into MagnetMail, they will no longer need to switch between applications to execute a successful event,” said Tom Pines, CEO of Real Magnet. “This powerful upgrade advances MagnetMail’s strategic goal of providing marketers with a wide range of communications vehicles from one integrated database and technology platform.”

About Real Magnet
Real Magnet (www.realmagnet.com) is an application development firm with expertise in email technology and deliverability. Nearly 800 organizations use MagnetMail, its flagship email broadcast product, to communicate with customers and prospects. Real Magnet also is the developer of EmailExam, an email deliverability testing and monitoring tool that identifies deliverability problems before messages are sent. The company is based in Bethesda, Md., and was founded in May 2000.

Contact:
Jason Gindele
Vice President, Marketing
Real Magnet, LLC
301-652-4025, ext. 132
jgindele@realmagnet.com