Personas Development for Association Marketers (PDF)
Personas Development for Association Marketers (PDF) Real Magnet
The term “persona” may sound like highfalutin jargon, but really it is just the latest term for what always has been Marketing 101: Know your audience, and deliver what is interesting and relevant to it. While the concept of personalization is old-school marketing, the techniques available through today’s marketing automation technology make personalization easy for even a one-person association marketing department.
Bringing personas into your marketing strategy doesn’t have to be hard. Download our four step guide to creating and leveraging personas.