Marketers have been segmenting target markets since the beginning of the profession, but with access to modern channels such as social media and email, there are a number of new methods that maximize the impact of segmentation. Let’s look at a few ways in which today’s marketers can segment smarter, and target prospects more effectively.
Marketing and sales departments often get lumped together in high-level corporate discussion, but there are still gaps between these two branches that need to be bridged. Let’s look at a few tactics and technologies that can help marketers and salespeople get along better, and ultimately achieve the common goals of the organization overall.
Press Release WASHINGTON, April 13, 2016 -- Today, Real Magnet would like to acknowledge and congratulate the winners of the first annual Magnet Awards for customer excellence. This year, Real Magnet launched the Magnet Awards [...]
Marketing automation software isn’t just a great platform for outbound campaigns - inbound efforts can also see huge boosts from these solutions. Let’s look closer at why inbound marketing and automation software make such a great match.
In advance of the 3rd annual Real Magnet User Group conference, Real Magnet has announced the keynote speaker for the event, which will take place April 7-8th, 2016 at the Marriott at Metro Center in downtown Washington, DC.
Press Release WASHINGTON D.C., March 24, 2016 -- In anticipation of the yearly Real Magnet User Group conference -- being held April 7-8, 2016 at the Marriott at Metro Center in Downtown Washington, DC -- Real Magnet [...]
In an age that overwhelms the average consumer with unwanted emails, many are seeking an extreme solution: an "inbox zero" approach that takes email management to a new level. Users are clearing out their message bins faster than they fill up.It's great news for office warriors, but with these squeaky clean inboxes comes a new challenge for marketers. Every message must now make a major impact, and personalization is more important than ever. Let's look at how to craft an email campaign that can overcome the obstacles of inbox zero.
B2B marketers have a serious challenge on their hands, tasked with generating high-value leads and guiding them through a high-touch sales cycle. Here is a visual guide to B2B marketing that will give brands the edge in this competitive environment.