Real Insights Blog: Email and Marketing Automation News

3108, 2015
  • unnamed

Does Your Organization Utilize These Email Marketing Essentials?

August 31st, 2015|Categories: Uncategorized|

Email has long held its position as a staple of the modern marketing mix, withstanding the test of time as a wider range of channels emerge from the digital revolution. However, the methods of email content development and distribution have evolved dramatically, with recipient expectations rising along with increased competition in the average consumer inbox. It is now necessary for campaign strategists to revamp their approaches to this longstanding format and adjust their efforts to meet a higher standard of personalization and value.
2608, 2015
  • unnamed

Why Personalization Is Crucial For Marketing Success

August 26th, 2015|Categories: Best Practices|

For years, marketing strategists have watched as digital, consumer-centric campaign strategies won out over more traditional forms of outreach and communication. Now, the transformation is nearly complete, as leading brands develop and leverage power marketing tactics that capitalize on first-party consumer data.
2408, 2015
  • Email Marketing

Boost Email Inbox Engagement With These Tactics

August 24th, 2015|Categories: Best Practices, Segmenting and Targeting|

As the war for the email inbox rages on, marketers are growing more determined to outwit their competitors and optimize their initiatives for opens, clicks and conversions. This means that strategists are employing cutting-edge technologies and tactics with regularity and boldness, and those that stagnate in their efforts to innovate will likely fall out of the running.
1708, 2015
  • marketing-consultants

Real Magnet Marketing Automation for Startups

August 17th, 2015|Categories: Press Release|

Real Magnet is pleased to announce Real Magnet for Startups, a unique opportunity for Startups to gain the awareness- and growth-acceleration benefits of marketing automation and professional marketing advice.
1008, 2015
  • Marketing Team

In-House Marketing Is En Vogue

August 10th, 2015|Categories: Uncategorized|

The winds of change are strong in across the modern marketing landscape, and as organizations shift their strategies to stay aligned with digital advancement, they're also adjusting the dynamics between internal teams and external agencies. An article from the Harvard Business Review recently pointed to Society of Digital Agencies research revealing that more than a quarter (27 percent) of companies now work without an outside marketing team, a 14 percent leap from the year prior. In other words, brands are recognizing the value of a fully in-house marketing operation.
508, 2015
  • shutterstock_275994275

Are You Equipped to Maximize Email Marketing Results?

August 5th, 2015|Categories: Marketing Automation|

While plenty of new and exciting digital channels have made their way into the marketing mix in recent years, email campaigns aren't going anywhere. In fact, they are making a resurgence thanks to a range of tools and techniques that allow marketers to more accurately craft campaigns and track results.
308, 2015

Why Site Speed is Critical (Infographic)

August 3rd, 2015|Categories: News|

How does site speed play into SEO? Read why site speed is critical via our Infographic from SingleHop!
2607, 2015
  • digital-marketing-budget-boost

Why Businesses Are Boosting Digital Marketing Budgets

July 26th, 2015|Categories: Marketing Automation, News|

The discipline of marketing has transformed dramatically with the rise of the e-commerce and digital services. That's why, according to AdAge, more than 80 percent of brands are boosting their marketing budgets over the next 12 to 18 months by an average of 10 percent across industries. It's clear that times have changed, but how exactly are these organizations allocating these resources to advance their marketing strategies? Here's a look at three major areas of investment that are defining this new era of marketing strategy.
2007, 2015
  • unnamed (7)

3 Ways To Squeeze More Value from an Email Marketing Campaign

July 20th, 2015|Categories: Content Strategy|

Marketers focus heavily on the development and execution of email newsletter campaigns, and for good reason. Customers still regularly open emails from their favorite brands, and many of these messages lead to further on-site engagement and even purchases. But even with impressive returns on these investments, marketing teams are always looking for new ways to yield value from their email efforts. After all, these types of campaigns remain a central facet of digital marketing strategy for many brands.
1007, 2015
  • unnamed (6)

Leverage Social Media Insights to Fuel Marketing Efforts

July 10th, 2015|Categories: Content Strategy, Social Media Marketing|

Gathering consumer insights is becoming ever more important to the success of marketing efforts, but luckily, there is an abundant source of information available right at the fingertips of today's strategists. Social media platforms represent a gold mine for useful customer data, and if a marketing team can adopt best practices for gathering and leveraging this information, they can put their brands at a significant competitive advantage. Here's a look at how to utilize the power of social media the right way and fuel a winning digital marketing plan.