Real Insights Blog: Email and Marketing Automation News

802, 2016
  • capterra-five-stars

Real Magnet Reaches 5 Stars in 2 Weeks on Capterra

February 8th, 2016|Categories: Press Release|

Press Release WASHINGTON D.C., Feb. 8, 2016 -- Capterra, a leading software review aggregator, lists Real Magnet's marketing automation system with an overall five-star review, placing it in the upper echelon of marketing technology. In [...]

702, 2016
  • dynamic-content-preview

Infographic: Why More Marketers Leverage Dynamic Content

February 7th, 2016|Categories: Marketing Infographics|

Competition is stiff for today's brands, and marketers are tasked with engaging audiences in compelling new ways. Dynamic content is one method yielding serious results, offering consumers personalized and targeted messages that make a real impact. Marketers should consider the following facts and figures as they approach this important new strategy.

102, 2016
  • Marketing Management System

The Power of a Marketing Management System

February 1st, 2016|Categories: Best Practices, Marketing Automation|

That's why today's department leaders need to deploy a dedicated marketing management system and move away from the uncoordinated flurry of apps that define so many operations. Here are a few of the key advantages that such a system brings to the table.

2501, 2016
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Infographic: Social Media Marketing – Tips for More Leads

January 25th, 2016|Categories: Marketing Infographics, Social Media Marketing|

Modern marketers need to be experts of social media in order to maximize their lead generation efforts, regardless of their industries and target markets.

1801, 2016
  • email-vs-ma-preview

Infographic: Email Marketing vs Marketing Automation

January 18th, 2016|Categories: Marketing Automation, Marketing Infographics|

Email has ruled the world of digital marketing for nearly two decades, and its influence is still real. However, sending email blasts isn't as effective as it once was, leading marketers to explore new tactics and technologies.

1201, 2016
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Don’t Overlook Your Biggest Asset: Existing Customers

January 12th, 2016|Categories: Marketing Automation|

It’s no surprise that growing companies have new customers on their mind. Naturally, if you want to build your business, you need to attract new prospects and nurture them along the sales journey. In fact, generating more leads that are qualified is the number one perceived benefit of marketing automation software, according to a survey of more than 50,000 B2B marketers from Pepper Group.

1101, 2016
  • 4 Ways To Overcome Data Challenges

4 Ways to Overcome Biggest Data Challenges

January 11th, 2016|Categories: Best Practices, Marketing Automation|

Data has revolutionized all things marketing over the past decade, from how marketers attract prospects and manage customer relationships to how they measure success and work more efficiently. No longer are marketers simply message-pushers with big television advertising budgets. Instead, modern marketers wear many hats, from strategist and analyst to technologist, researcher, writer, editor, designer and project manager. Data ties nearly every aspect of this fast-evolving role together.

1101, 2016
  • Marketing Essentials 2016

Infographic: The 6 Marketing Essentials of 2016

January 11th, 2016|Categories: Marketing Infographics|

Now that 2016 has arrived, marketers everywhere are revamping their strategies for success in the new year. No two strategies are exactly alike, of course, but by leveraging these six marketing essentials, brand leaders can easily maximize the impact of their efforts in 2016. 

701, 2016
  • cbwa-logo

The Canadian Bottled Water Association has selected Real Magnet as their Email Marketing Provider

January 7th, 2016|Categories: Press Release|

The Canadian Bottled Water Association has selected Real Magnet as it's email marketing platform, as it looks to amplify its efforts in the digital marketing arena. The CBWA is the latest addition RealMagnet's large portfolio of association partners.

3012, 2015
  • Marketing Automation Mishaps

Avoid The Biggest Marketing Automation Mishaps

December 30th, 2015|Categories: Marketing Automation|

Marketing automation software is a highly valuable asset for any brand, but it is not a cure-all for the challenges and concerns of modern marketers. In fact, such solutions can even serve to reveal weaknesses in a company's marketing strategy, proving that there is no substitute for hard work.