Real Insights Blog: Email and Marketing Automation News

2704, 2016
  • Segmentation

Infographic: The Power of Audience Segementation

April 27th, 2016|Categories: Marketing Infographics, Segmenting and Targeting|

Marketers have been segmenting target markets since the beginning of the profession, but with access to modern channels such as social media and email, there are a number of new methods that maximize the impact of segmentation. Let’s look at a few ways in which today’s marketers can segment smarter, and target prospects more effectively.

1804, 2016
  • Marketing vs Sales Twitter

Infographic: Marketing vs Sales – Bridging the Gap

April 18th, 2016|Categories: Marketing Infographics|

Marketing and sales departments often get lumped together in high-level corporate discussion, but there are still gaps between these two branches that need to be bridged. Let’s look at a few tactics and technologies that can help marketers and salespeople get along better, and ultimately achieve the common goals of the organization overall.

1304, 2016

Real Magnet Announces Winners of 2015 Magnet Awards

April 13th, 2016|Categories: Press Release|

Press Release WASHINGTON, April 13, 2016  -- Today, Real Magnet would like to acknowledge and congratulate the winners of the first annual Magnet Awards for customer excellence. This year, Real Magnet launched the Magnet Awards [...]

1004, 2016
  • Inbound

Inbound Marketing and Automation: The Perfect Match

April 10th, 2016|Categories: Marketing Automation, Marketing Infographics|

Marketing automation software isn’t just a great platform for outbound campaigns - inbound efforts can also see huge boosts from these solutions. Let’s look closer at why inbound marketing and automation software make such a great match.

404, 2016

Real Magnet Announces Keynote Speaker for 2016 User Conference

April 4th, 2016|Categories: Press Release|

In advance of the 3rd annual Real Magnet User Group conference, Real Magnet has announced the keynote speaker for the event, which will take place April 7-8th, 2016 at the Marriott at Metro Center in downtown Washington, DC.

2703, 2016
  • Featured2

Infographic: Why Marketers Need To Keep Score

March 27th, 2016|Categories: Marketing Automation, Marketing Infographics|

Not all leads are created equal. Lets look at some of the concrete benefits lead scoring brings to marketing and sales teams.

2403, 2016

Real Magnet Launches Inaugural Magnet Awards

March 24th, 2016|Categories: Press Release|

Press Release WASHINGTON D.C., March 24, 2016 -- In anticipation of the yearly Real Magnet User Group conference -- being held April 7-8, 2016 at the Marriott at Metro Center in Downtown Washington, DC -- Real Magnet [...]

2103, 2016
  • Inbox Zero

Infographic: Email Marketing in the Age of Inbox Zero

March 21st, 2016|Categories: Marketing Infographics|

In an age that overwhelms the average consumer with unwanted emails, many are seeking an extreme solution: an "inbox zero" approach that takes email management to a new level. Users are clearing out their message bins faster than they fill up.It's great news for office warriors, but with these squeaky clean inboxes comes a new challenge for marketers. Every message must now make a major impact, and personalization is more important than ever. Let's look at how to craft an email campaign that can overcome the obstacles of inbox zero.

1403, 2016
  • Supercharge

Infographic: Supercharge Marketing with Google Analytics

March 14th, 2016|Categories: Marketing Infographics|

Marketing these days rely on a wide variety of resources to understand campaign performance but Google Analytics has a spot at the top as one of the most effective marketing tools.

2902, 2016

Infographic: A Visual Guide to B2B Digital Marketing

February 29th, 2016|Categories: Marketing Infographics|

B2B marketers have a serious challenge on their hands, tasked with generating high-value leads and guiding them through a high-touch sales cycle. Here is a visual guide to B2B marketing that will give brands the edge in this competitive environment.