Real Insights Blog: Email and Marketing Automation News

1508, 2016

Infographic: Why Integrated Marketing Matters

August 15th, 2016|Categories: Marketing Infographics|

Communications between companies and customers cover a huge variety of platforms and channels today. Unless marketers create a top-down, cohesive and integrated marketing strategy, a business's message may get lost in the space between mediums. Here are three reasons why integrated marketing matters today:

1308, 2016

Real Magnet and Higher Logic Announce Integration

August 13th, 2016|Categories: Press Release|

Real Magnet, an industry leading email and marketing automation platform, and Higher Logic, an industry leader in cloud-based community platforms, announced the availability of an integration between their two platforms.

908, 2016

Infographic: Designing a Winning Strategy

August 9th, 2016|Categories: Marketing Infographics|

Marketing efforts that aren't connected and aligned are less likely to succeed than those that are tied together in an overarching strategy. There's no need to compromise your digital marketing by neglecting to create a through-line for your many separate components. Here's how to make your strategy a winner.

508, 2016

Infographic: Make Legendary Landing Pages

August 5th, 2016|Categories: Marketing Infographics|

Landing pages are a staple of any digital marketing strategy, but not all of them deliver leads and conversions. Let’s go over three essential tips to keep in mind when creating your next landing page. The results will speak for themselves.

2807, 2016

Infographic: The Marketer’s ToolBox

July 28th, 2016|Categories: Marketing Infographics, Uncategorized|

Marketing today is complicated and multifaceted. That said, for every need, there is a digital tool that will get the job done. Making sure all of these are present and accounted for is a marketer's first task when launching a campaign. Here are three common goals for these teams and the methods they can use to get the job done.

2207, 2016

Infographic: Brand Narrative – Spinning a Memorable Tale

July 22nd, 2016|Categories: Marketing Infographics|

Today, interactions between brands and their audiences don't take place in a vacuum. Each instance of contact is another chapter in an ongoing story, one that makes potential buyers feel they really know a company and what it stands for. Here are some best practices that will make that story unfold smoothly.

2007, 2016

American Physical Therapy Association Sees Immediate Results from 50% Reduction in Time to Create Emails

July 20th, 2016|Categories: Press Release|

Real Magnet, an industry leading email and marketing automation platform, announced today that the American Physical Therapy Association has joined nearly 150 other healthcare associations in selecting Real Magnet as its marketing automation platform.

1507, 2016

Infographic: Filling Facts About Bite-Sized Content

July 15th, 2016|Categories: Marketing Infographics|

Recipients today are hungry for information but wary of gorging on it. A lot of the time, they just want a snack, a little bit of interest and excitement to hold them over. This is especially true when individuals are on the go - bite-sized information easily displays on mobile devices.

1107, 2016

Raab Associates Evaluates Real Magnet Marketing Automation Solution

July 11th, 2016|Categories: News|

David Raab, a well-known consultant in the Marketing Automation industry, comments on his walkthrough of Real Magnet's platform...

607, 2016

Real Magnet Listed as One of 25 Most Promising Digital Marketing Solution Providers by CIO Review

July 6th, 2016|Categories: Press Release|

Real Magnet, an industry leading email and marketing automation platform, today announced that CIOReview has ranked it among the 25 Most Promising Digital Marketing Solution Providers list of 2016 it among the 25 Most Promising Digital Marketing Solution Providers list of 2016. Winners represent the information industry’s best products, technologies, and services created by or for media, publishers, and information services providers.

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