Successful marketing campaigns require the right messages to be sent to the right audience at the right time. To do this, marketers need to analyze key performance metrics, which starts with generating that data in the first place. Because marketing automation solutions save time by helping organizations set up and launch campaigns, all while interpreting critical performance data more quickly, that time saved can (and should) be reinvested back into refining the strategy.
Marketing plays an essential role in helping brands connect with customers and clients. Campaigns must deliver timely and focused content to audiences. In recent years, automation has taken hold of how businesses send such messages, whether through email, social media, mobile and other advertising channels.
“More than a decade into the social era, most companies still don’t fully get it. That’s a competitive advantage for you, if you’re willing to immerse yourself in the unique possibilities online communication presents.” This is […]
Thought marketing automation was too complex? Not anymore. January 28th, 2015 Real Magnet’s novel approach to marketing automation makes it easy for marketers to run multi-channel campaigns by providing industry-based templates.
The launch of another marketing automation platform […]
Make a New Year’s Resolution to Learn More About Marketing Automation You’ve heard the buzz about Marketing Automation and you know you should learn more. But you have concerns – is it too complicated? Do its benefits apply to […]
Suresh Vittal of Adobe has written an insightful article on a key marketing trend to look for in 2015: the use of tools and tactics for “hyper-targeting”. Are you using Real Magnet’s Dynamic Content feature? […]
Most publishers find that the best prospects for upsells are their new subscribers. The classic strategy many publishers employ is to send a series of “Welcome messages” to new subscribers in the hopes of triggering […]