Real Insights Blog: Email and Marketing Automation News

112, 2016

5 Ways to Put Your Email to the Test

December 1st, 2016|Categories: Association Lists, Data Points and Benchmarks, On The Blog|

While there may not be a single all-encompassing answer to why a member opens one email but not another, association communicators can improve conversions with some proven A/B testing strategies.

112, 2016

New Real Magnet Features – Winter 2016 Social Update

December 1st, 2016|Categories: On The Blog|

Just in the time for the holidays we've got our gift to you! Our winter 2016 updates has lots of goodies and treats for all marketers! Watch the video for a quick overview or simply scroll down for the highlights.

3011, 2016

The Changing Nature of Content (Pre-Recorded Webinar)

November 30th, 2016|Categories: Webinar Recordings - Association Hub|

Technology is changing every aspect of how we communicate, including the structure and distribution of the content we consume. In this webinar, we explore how content is evolving, which tools are pushing this change, and how Associations can use these trends to their advantage.

2811, 2016

It’s Time to Market Your Association like a Business (Jan. 12th at 2 PM EST)

November 28th, 2016|Categories: Live Webinars - Association Hub|

Major companies are really good at innovating how they communicate and how they engage customers and prospects with their values and value proposition through email, social media and other channels - so maybe it’s time for Associations to start marketing more like businesses?

2811, 2016

Infographic: Get Big Visibility with Webinar Marketing

November 28th, 2016|Categories: Marketing Infographics|

A webinar is a great opportunity to provide an in-depth showcase for products or services. Here are some facts to keep in mind when putting a relevant strategy into action:

2211, 2016

Achieving 1-to-1 Marketing Through Automation (December 15th, 2 PM EST)

November 22nd, 2016|Categories: Live Webinars - Association Hub|

The days of one-size-fits-all marketing are long over. With so many channels, information sources and options, communication has become more hyper-personalized than ever. In this environment, how do you target the individual while developing content of mass appeal?

1711, 2016

Infographic: Outbound Marketing’s Continuing Role

November 17th, 2016|Categories: Marketing Infographics|

In a world shifting toward new and different marketing methods, what place do traditional outbound tactics have? As it happens, there is still value in bringing a message to customers in addition to waiting for them to come to you. Here are three ways outbound campaigns help you:

711, 2016

Infographic: The Role of GIFs in Modern Marketing

November 7th, 2016|Categories: Marketing Infographics|

Animated GIFs are their own kind of online language. Little bits of pop culture are repurposed to send just about any message imaginable. But how can you use these images to promote your brand? Below are two approaches to try - and one to avoid at all costs.

411, 2016

Viral or Bust: Racking up Attention with Viral Marketing

November 4th, 2016|Categories: Marketing Infographics|

The goal of marketing is always to get your message and brand in front of as many people as possible. Despite our best efforts as marketers, there's only so much we can do with our limited contacts and audience. When a marketing piece goes viral, your audience helps amplify your message to a far larger crowd by sharing your piece with their friends and followers. Learn these tricks on how to create more viral-worthy marketing content.

2510, 2016

Infographic: Segmentation in Marketing

October 25th, 2016|Categories: Marketing Infographics|

Marketing today means deploying specialized messages for audience segments instead of releasing the same information to everyone. Segmenting the audience has become such an ingrained tactic that performing simple segmentation is no longer enough - it's time to use strong data to intelligently and effectively target customers. Here are three ways to improve segmentation beyond the basics: