We hear it often: a company makes a hefty investment in marketing automation but only uses it to send occasional blast emails. The reality, of course, is that the company will never see the jump in leads and sales — or in its bottom line — it anticipated when it took the marketing automation plunge.
Today's business dynamics are more digital than ever before, especially in the marketing arena. Gaining a competitive edge for audience attention is an ongoing challenge, demanding a range of new resources, technologies and tactics. Here are a few of the key components that must be a part of any modern marketing effort, and some tips on how to maximize their impact.
Business analysts continue to cite customer experience as the next competitive battleground of the modern enterprise, changing the way companies approach all consumer-facing operations. From sales to customer service, a focus on experience is all-encompassing, and this means that marketing is also included in the mix. Still, marketers are striving to figure out what makes for an exceptional experience, especially when targeting prospective customers and building loyalty.
This is the essence of content marketing, perhaps the most popular inbound tactic adopted thus far. As an infographic from Demand Metric recently pointed out, 90 percent of organizations use some form of content to market their products and services. However, far fewer companies take a strategic and measured approach to this style of marketing,
Social media marketing is booming because of its vast potential. When done correctly, social media marketing can raise awareness of your brand, increase loyalty, inform potential customers, and establish an online presence that is more necessary than ever before. Here’s the breakdown of what effective social media marketing looks like.
Email is a vital part of any modern marketing campaign, but unless these messages are optimized for mobile delivery, a brand will surely fall short of its objectives as smartphones and tablets continue to take over.As Entrepreneur pointed out, mobile consumers are checking their email with increased interest and consistency, using their smartphones to open inboxes nearly as often as they make calls. Clearly, opportunities abound for mobile email success.
As marketing strategies develop alongside rapid digital advancement, the sheer volume and variety of data at the disposal of the average brand has increased dramatically.Not only is the typical consumer producing a staggering amount of information through numerous channels and devices, but marketers also track countless new data points and metrics in order to better assess and target audiences.
October is here, and before long, the holiday season will be in full swing. Last year, according to Business2Community contributor John Hayes, consumers spent over $53 billion between Halloween and Valentine's Day - bookmarks of the holiday marketing period.
It's important for marketers to have a game plan for their email recipients rather than letting these lists sit and collect dust. Here are some proven ways to leverage email data for more leads, bigger conversions and a roadmap that ensures improvement in future campaigns.
Everyone makes mistakes now and again, but if a marketing team lets bad habits dictate its approach email marketing, it will soon find that its efforts don't yield the optimal results, or even damage its attempts to promote a positive brand image. Therefore, it's important that teams recognize the harmful pitfalls of email marketing and actively improve upon these practices.