Real Insights Blog: Email and Marketing Automation News

2305, 2017

A Quick Guide to Improving Email Accessibility

May 23rd, 2017|Categories: Design Tips, Marketing Strategy, On The Blog|

Web accessibility is the practice of optimizing the usability of websites and content for people with disabilities. Not only do these techniques accomplish their intended goals of making information equally accessible to everyone, they’re also widely accepted as best practices.

2205, 2017

Infographic – Inbound and Outbound Marketing: Natural Allies

May 22nd, 2017|Categories: Marketing Infographics|

As the marketing world has moved toward inbound lead generation methods, an inevitable question has followed: Does this mean outbound marketing is outdated?

1505, 2017

Infographic: The Customer Lifecycle

May 15th, 2017|Categories: Uncategorized|

Keeping up with customers as they go from prospects to repeat buyers is a matter of accessing the right data.

1205, 2017

3 Tips for Marketing to Millennials

May 12th, 2017|Categories: Marketing Strategy, On The Blog|

Accounting for nearly 25% of the U.S. population, the millennial generation offers massive income potential for U.S. businesses. But this tech savvy bunch has strong convictions about consumerism -- how do you tap into this key demographic without turning them off?

1005, 2017

Infographic: The Digital Marketing Toolkit

May 10th, 2017|Categories: Marketing Infographics|

The Digital Marketing Toolkit - 2017 edition.

305, 2017

6 Tips for Successful Webinar Marketing

May 3rd, 2017|Categories: Marketing Strategy, On The Blog|

Properly promoting and hosting webinar presentations is a great way to educate your members or customers, show off your expertise, acquire new prospects, and push your current prospects closer to reaching your goal.

305, 2017

Infographic: Marketing Automation’s Prominent Role

May 3rd, 2017|Categories: Marketing Automation, Marketing Infographics|

Marketing automation is a key part of the modern business technology mix, and this is no fluke. These tools have won marketers over with the changes they make to workflows. For companies that have yet to adapt to marketing automation, now's the time for a refresher in just what makes the tools so helpful:

205, 2017

Marketing Automation for Associations (Thurs, May 18, 2PM)

May 2nd, 2017|Categories: Uncategorized|

Recruiting new members is important, but existing members are the lifeblood of your association. In this age of overflowing inboxes, it's even more challenging to stay in front of them. So how can you better understand your members and deliver more relevant content? Enter Marketing Automation.

2604, 2017

In a Rut? Try These Simple A/B Tests

April 26th, 2017|Categories: Marketing Strategy, On The Blog|

Every email marketer wants to make sure they're getting the most out of their efforts for every email they send. Stop guessing what your recipients want to see and find out with real results through A/B testing!

2504, 2017

Infographic: Webinar Marketing Makes Lasting Impressions

April 25th, 2017|Categories: Marketing Infographics|

Marketing departments have access to a near-bottomless bag of tricks today, including in-depth webinars in which they lay out the features and value of their products. Especially in the B2B world, these presentations are a critical source of connection between prospects and sellers. As with any tactic, however, there is a right and wrong way to host a webinar.