Real Insights Blog: Email and Marketing Automation News

2911, 2015
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Why Companies Underutilize Marketing Automation

November 29th, 2015|Categories: Uncategorized|

We hear it often: a company makes a hefty investment in marketing automation but only uses it to send occasional blast emails. The reality, of course, is that the company will never see the jump in leads and sales — or in its bottom line — it anticipated when it took the marketing automation plunge.
1711, 2015
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Are you equipped with the right digital marketing tools?

November 17th, 2015|Categories: Infographic|

Today's business dynamics are more digital than ever before, especially in the marketing arena. Gaining a competitive edge for audience attention is an ongoing challenge, demanding a range of new resources, technologies and tactics. Here are a few of the key components that must be a part of any modern marketing effort, and some tips on how to maximize their impact.
911, 2015
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Marketers Must Focus on Customer Experience

November 9th, 2015|Categories: Best Practices, Engagement|

Business analysts continue to cite customer experience as the next competitive battleground of the modern enterprise, changing the way companies approach all consumer-facing operations. From sales to customer service, a focus on experience is all-encompassing, and this means that marketing is also included in the mix. Still, marketers are striving to figure out what makes for an exceptional experience, especially when targeting prospective customers and building loyalty.
311, 2015
  • Content Is King

Content Is King: Why You Need A Content Marketing Strategy

November 3rd, 2015|Categories: Content Strategy, Marketing Automation|

This is the essence of content marketing, perhaps the most popular inbound tactic adopted thus far. As an infographic from Demand Metric recently pointed out, 90 percent of organizations use some form of content to market their products and services. However, far fewer companies take a strategic and measured approach to this style of marketing,
211, 2015
  • Social

Infographic: The Anatomy of Social Media Marketing

November 2nd, 2015|Categories: Infographic|

Social media marketing is booming because of its vast potential. When done correctly, social media marketing can raise awareness of your brand, increase loyalty, inform potential customers, and establish an online presence that is more necessary than ever before. Here’s the breakdown of what effective social media marketing looks like.
2610, 2015
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Make the Most Impact on Mobile Email

October 26th, 2015|Categories: Uncategorized|

Email is a vital part of any modern marketing campaign, but unless these messages are optimized for mobile delivery, a brand will surely fall short of its objectives as smartphones and tablets continue to take over.As Entrepreneur pointed out, mobile consumers are checking their email with increased interest and consistency, using their smartphones to open inboxes nearly as often as they make calls. Clearly, opportunities abound for mobile email success.
1910, 2015
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Take Advantage of Big Data for Marketing

October 19th, 2015|Categories: Best Practices|

As marketing strategies develop alongside rapid digital advancement, the sheer volume and variety of data at the disposal of the average brand has increased dramatically.Not only is the typical consumer producing a staggering amount of information through numerous channels and devices, but marketers also track countless new data points and metrics in order to better assess and target audiences.
1410, 2015
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Develop Your Holiday Marketing Strategy Now

October 14th, 2015|Categories: Best Practices|

October is here, and before long, the holiday season will be in full swing. Last year, according to Business2Community contributor John Hayes, consumers spent over $53 billion between Halloween and Valentine's Day - bookmarks of the holiday marketing period.
2909, 2015
  • Leverage Data

How To Creatively Leverage Email Data

September 29th, 2015|Categories: Email Marketing|

It's important for marketers to have a game plan for their email recipients rather than letting these lists sit and collect dust. Here are some proven ways to leverage email data for more leads, bigger conversions and a roadmap that ensures improvement in future campaigns.
2809, 2015
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Avoid These Common Email Pitfalls At All Costs

September 28th, 2015|Categories: Email Marketing|

Everyone makes mistakes now and again, but if a marketing team lets bad habits dictate its approach email marketing, it will soon find that its efforts don't yield the optimal results, or even damage its attempts to promote a positive brand image. Therefore, it's important that teams recognize the harmful pitfalls of email marketing and actively improve upon these practices.