The discipline of marketing has transformed dramatically with the rise of the e-commerce and digital services. That's why, according to AdAge, more than 80 percent of brands are boosting their marketing budgets over the next 12 to 18 months by an average of 10 percent across industries. It's clear that times have changed, but how exactly are these organizations allocating these resources to advance their marketing strategies? Here's a look at three major areas of investment that are defining this new era of marketing strategy.
Marketers focus heavily on the development and execution of email newsletter campaigns, and for good reason. Customers still regularly open emails from their favorite brands, and many of these messages lead to further on-site engagement and even purchases. But even with impressive returns on these investments, marketing teams are always looking for new ways to yield value from their email efforts. After all, these types of campaigns remain a central facet of digital marketing strategy for many brands.
Gathering consumer insights is becoming ever more important to the success of marketing efforts, but luckily, there is an abundant source of information available right at the fingertips of today's strategists. Social media platforms represent a gold mine for useful customer data, and if a marketing team can adopt best practices for gathering and leveraging this information, they can put their brands at a significant competitive advantage. Here's a look at how to utilize the power of social media the right way and fuel a winning digital marketing plan.
While GIFs have been around for nearly two decades, they have recently made their way to the top of the social media arena as a fun and compelling way to share sentiments. Now, their value has expanded even further, with digital marketing strategists recognizing their potential in the context of online campaigns and email newsletters. It's important for decision-makers in these positions to understand the power of the well-placed GIF, recognize the best context for these animations, and figure out how to capitalize on their potential and popularity.
With each passing year, marketers gain access to a wealth of new tools to use in their campaigns, reaching out to audiences with greater accuracy, speed and automation. A growing diversity of communication channels is one of the hallmarks of this changing landscape, and it's not uncommon for a marketing department to be operating five or six different avenues simultaneously to ensure maximal outreach and exposure of its message.
Ever since companies began to first get behind the digital revolution, strategists in the marketing department have eagerly explored the possibilities of cyberspace in an effort to expand, refine and optimize their campaigns in this new arena. From email marketing initiatives to search engine optimization and a wealth of other groundbreaking advancements, companies are putting more resources toward these projects than ever before. In fact, according to AdAge, a study from Mondo revealed that 80 percent of companies will increase their digital marketing budgets in the next year.
The Apple Worldwide Developers Conference wrapped up this past Friday, and like most tech events of its kind, the innovators at Apple came with a host of exciting new developments that are sure to shake up the consumer and business markets. From the announcement of revamped desktop and iPhone operating systems to the new Apple Music streaming service, the tech giant impressed global viewers as they tuned in for yet another groundbreaking WWDC.