Real Insights Blog: Email and Marketing Automation News

1610, 2017

Higher Logic Acquires Marketing Automation Platforms Informz and Real Magnet

October 16th, 2017|Categories: Press Release|

Higher Logic, an industry leader in cloud-based community platforms, has acquired Informz, Inc. and Real Magnet, Inc., two leading marketing automation software companies.

510, 2017

Real Magnet Announces 2017 Magnet Award Winners

October 5th, 2017|Categories: Press Release|

Real Magnet would like to acknowledge and congratulate the winners of the second annual Magnet Awards for customer excellence. The Magnet Awards are awarded to the Real Magnet client or partner who best demonstrates creativity and expertise in one of the six award categories. For the second year in a row, the Magnet Awards were announced during breakfast on the closing day of RMUG -- the Real Magnet User Group conference.

2508, 2017

Fuel Your Email Marketing Engine

August 25th, 2017|Categories: Marketing Infographics|

Generating high quality, organic, inbound leads is critical to the success of any modern organization. In this infographic, we look at tactics that help us turn passive visitors into viable prospects.

308, 2017

The Truth about Spam Complaints

August 3rd, 2017|Categories: Deliverability, On The Blog|

Understanding and mitigating spam complaints is a critical component of a successful email marketing strategy. Learn what spam complaints mean and how to prevent them from hindering your efforts.

2107, 2017

Infographic: Sending Emails that Soar – Your Email Preflight Checklist

July 21st, 2017|Categories: Marketing Infographics|

All it takes is a few minutes to complete your final, preflight checklist! Use our Email Preflight Checklist to avoid easy, simple email marketing mistakes.

2206, 2017

Apply for the 2017 Magnet Awards!

June 22nd, 2017|Categories: On The Blog|

Applications for the 2nd annual Magnet Awards are now open! Are you executing exciting and innovative marketing campaigns using our platform? Apply for a Magnet Award and join us at RMUG 2017 to see who wins!

2106, 2017

Members Only: Quick Email Delivery Tips for Associations (June 29 @ 2 PM EST)

June 21st, 2017|Categories: Uncategorized|

Join Senior Director of Deliverability, Brad Gurley, on Thursday June 29 @ 2 PM EST for, “Members Only: Quick Email Delivery Tips for Associations,” where he will cover several simple email deliverability tips to help association marketers make the most of their email efforts.

2006, 2017

Press Release: Real Magnet Named SIIA Business Technology CODiE Award Finalist for Best Marketing Solution and Best Social Media Solution

June 20th, 2017|Categories: Press Release|

Press Release: Real Magnet Named SIIA Business Technology CODiE Award Finalist for  Best Marketing Solution and Best Social Media Solution The SIIA CODiE Awards are the premier awards for the software and information industries, [...]

2305, 2017

A Quick Guide to Improving Email Accessibility

May 23rd, 2017|Categories: Design Tips, Marketing Strategy, On The Blog|

Web accessibility is the practice of optimizing the usability of websites and content for people with disabilities. Not only do these techniques accomplish their intended goals of making information equally accessible to everyone, they’re also widely accepted as best practices.

2205, 2017

Infographic – Inbound and Outbound Marketing: Natural Allies

May 22nd, 2017|Categories: Marketing Infographics|

As the marketing world has moved toward inbound lead generation methods, an inevitable question has followed: Does this mean outbound marketing is outdated?