Marketing automation is a phenomenon that is only gaining momentum as the digital age moves forward. According to The Drum, a survey from Ascend2 found that 55 percent of B2B companies are incorporating the technology into their arsenals, and high-performing companies are far more likely to have adopted automation than their struggling competition. To put it simply, automation is a must in the modern era. But what really makes a great automation platform? With so many options out there, it's important to have a serious set of criteria when selecting a solution.