Real Insights Blog: Email and Marketing Automation News

2510, 2016

Infographic: Segmentation in Marketing

October 25th, 2016|Categories: Marketing Infographics|

Marketing today means deploying specialized messages for audience segments instead of releasing the same information to everyone. Segmenting the audience has become such an ingrained tactic that performing simple segmentation is no longer enough - it's time to use strong data to intelligently and effectively target customers. Here are three ways to improve segmentation beyond the basics:

2510, 2016

Real Magnet Named a High Performer for 2016 by G2 Crowd

October 25th, 2016|Categories: Press Release|

Washington, DC | 10.24.16 -- Real Magnet, a leading provider of email marketing and marketing automation solutions, has been named a High Performer for 2016 in the Marketing Automation software category by G2 Crowd.

2410, 2016

Infographic: Don’t Let Your Email List Be Overrun by Zombies

October 24th, 2016|Categories: Marketing Infographics|

The air's getting cooler and Halloween's approaching - it's time to keep an eye out for creeping hordes of zombies, especially in your email marketing mailing list. Get rid of these ghouls to get your campaign back on track! What makes a zombie? Look for a few clear signs to see if some of the addresses in youremail marketing list are zombies and not still receptive: 1. Duplicate email addresses: It's possible for people to end up on your list twice. Get rid of these sinister doppelgangers. 2. Addresses that always bounce: If mail can't get through to an address, it's not alive.

2110, 2016

Infographic: Customer Onboarding

October 21st, 2016|Categories: Marketing Infographics|

Bringing new customers into the fold is one of the most critical moments for any company. This is the time to deploy great marketing materials that will make new clients stick around for years to come. Here are a few ways to maximize this important time.

2110, 2016

Infographic: Inbound Marketing – 3 Questions Answered

October 21st, 2016|Categories: Marketing Infographics|

Inbound marketing is a leading strategy today - customers are self-directed and independent, so helping them discover companies on their own terms is intuitive. But this method is a big change from outbound campaigns, so marketers may have questions. Here are three and their answers.

1710, 2016

How Engagement Scoring Can Bring You Closer to Your Members (November 10th, 2pm EST)

October 17th, 2016|Categories: Live Webinars - Association Hub|

One of the challenges that associations face is consistently providing unique benefits to an increasingly diverse member base. Engagement Scoring can help, by keeping track of the interests, actions, and needs of each individual member.

1410, 2016

LPGA Selects Real Magnet for Email and Social Marketing for Teaching & Club Professionals

October 14th, 2016|Categories: Press Release|

Washington, DC | 10.14.16 – Real Magnet, a leading provider of email and marketing automation solutions, today announced that the LPGA Teaching and Club Professionals (T&CP) has selected its platform to drive marketing messages for its over 1,700 members worldwide.

710, 2016

Infographic: What’s Buzzing in Mobile Advertising

October 7th, 2016|Categories: Marketing Infographics|

The popularity of mobile has changed the digital advertising game. Almost 200 million people in the U.S. own smartphones and the average American spends two hours and 25 minutes on those phones.

610, 2016

Infographic: Making Drip Marketing Work

October 6th, 2016|Categories: Marketing Infographics|

The steady drip of an automated email marketing campaign can be a vital element of an overall outreach strategy. People can easily forget about brands if they spend too much time without hearing a company's name. Today's media-saturated landscape leaves consumers with no shortage of choice, and the most recent offer a customer receives may be the one he acts on when it's time to buy. So once organizations get their hands on mailing list sign-ups, it's best to keep reaching out.

3009, 2016

Infographic: Modern Marketing – What Is The ROI?

September 30th, 2016|Categories: Marketing Infographics|

With marketing efforts stretching across so many different channels today, it can be hard to pin down which methods pull their weight. But to create an accurate budget, leaders have to make this calculation. Here are three ways to pinpoint more accurate return on investment.