Real Magnet

Legal Advice on New Blogging Regulations

Blogging is an important channel in many marketers’ plans.  Yesterday, the FTC implemented new rules governing disclosures when a blogger is writing about a service or product. As a blogger, you are now required to disclose any payments you receive from a company whose products or services you review, or if you are getting a freebie.
 
The Specialized Information Publishers Association – a long time Real Magnet customer – yesterday produced a short piece on the new rules which offers commentary from experienced attorneys.  It’s good advice that we now pass on to you.