A very instructive article appears today in Online Media Daily on how content is being shared over the Internet. Despite the dramatic growth in the use of social networks, a study by ShareThis found that email is the tool most used to share content.
The study found that email accounts for 46% of content-sharing activity. Facebook comes in second with 33%, and “other” channels account for 14.5%. Surprisingly, Twitter comes in at just 6%.
The study reinforces what is already pretty well known — email and social marketing are key parts to any marketing mix, and, in fact, are highly complimentary.