Earlier this week, John Tierney of the New York Times reported on a study investigating the reasons why people share content. The motivations identified by the study are challenging for marketers to tap into (the content provides new perspectives and/or is inspiring), but it gives us something to aim for and to think about.
The message is half the equation; the technology is the second half. Are you using MagnetMail’s Share With Your Network (SWYN) feature? If not, you’re missing opportunities to expand your message’s reach and to gain more experience with emerging social marketing techniques.