With the rise of Social Media, many marketers have struggled with defining the metrics behind what constitutes success. MarketingSherpa has conducted a study where they had marketers rate what metrics were used to determine the success of their campaigns.  The vast majority of marketers are looking at the impact of referrals back to their website as the way to measure Social Media’s impact.  Check out the graph below for the full break down:

Social Media Impact

Which metrics are the most important to you?  Let us know on Twitter or on our Facebook fan page.