Real Magnet

Deliverability Metrics: How Do You Compare To Your Peers?

For MarketingSherpa’s chart of the week they’ve surveyed organizations on how certain deliverability metrics are performing over the last 12 months – are they improving or worsening?  In the chart below, we see bounce-backs and undeliverable emails improving the most for the organizations surveyed.  Other deliverability metrics are staying static or improving minimally.

What deliverability trends are occurring in your organization?  Let us know in the comments!