There are two ways to create and deploy social content using Social Magnet: 1) via the Quick Post functionality; and 2) by using Real Magnet’s traditional approach of content creation via the Messages Tab and deployment via Send to Groups. This tutorial focuses on the latter.
Under this approach, users can:
- Associate social content with an email message and send all of the content immediately, schedule it all to be deployed at the a later time, or schedule each piece to be deployed at different times, and
- Create social content only (a tweet, a Facebook post, or an associated tweet/Facebook post) and launch it immediately, schedule it to be deployed at the same time, or schedule each piece to be deployed at different times
Lets look at the first scenario:
Associating Social Content with an Email Message
To associate social content with an email message, log in and click the Messages tab. If you have the Messages Categories functionality enabled, you can select a Category for your message, or create a new category. Click here for more information on Message Categories.
Now, create your message as you normally would: give it a name, select a template, and create the HTML, text, and mobile versions of the message. Once Social Magnet has been enabled in your account, a Social Version link appears on the left navigation bar.
Click the link and you’re taken to the social content editing page where you can add content in one of two ways: 1) by typing it into the textbox, or 2) by selecting the [ADD ICON] icon and doing a copy-paste from the Message Source. When you are done copying and pasting your content, click Message Source link again to minimize the section, then click Save. After you click Save, the Tweet or Facebook post will be displayed as a line item in the Associated Posts section. At this point your content has not been deployed/posted, only saved.
You can associate as many Facebook Posts of Tweets to the message as you’d like.
Creating Social Messages, Only
Another option is to create a single or multiple social posts with no associated email message. To do so, log in and click the Messages tab. If you have the Message Category functionality enabled, you can select a Category for your message, or create a new one. Next, type message name in the Create New Message field and click Go.
On the Templates page, you’ll find a special template designed to accommodate social content only. Find and select the Social Posts Only/No Email Template. (Replace Image).
Next, on the Social Version page, select the social channel and the specific account for which you want to create content. Type in your content and click Save. After you click Save, the Tweet or Facebook post will be displayed as a line item in the Associated Posts section. At this point your content has not been deployed/posted, only saved. You can associate as many Facebook Posts of Tweets to the message as you’d like.
Scheduling and Deploying Your Social and Email Messages
To schedule and deploy your content, go to the Send tab. In the right navigation, click Send Message to Group on the side menu. Click once on the message you want to send, then click red Send button.
This takes you to the main Send page. Here, under the Select/Input Send Information section, you input a variety of email-related parameters, such as from field, subject line, etc. In the next section, Schedule Social Posts, you have these options:
- deploy all social content in unison with the email message – either immediately or at a future time. To do so, select the Post all social content check box, or
- each piece of social content can be scheduled independently by using the scheduler associated with the piece of content.
After you have selected your options and clicked Submit, a Review page will be generated. Double-check the options you have selected and then click Submit or Cancel if more edits are needed.
Once you click Submit on the Review page, a confirmation message appears and the message is sent to the queue.
This concludes this tutorial. If you have any questions, contact support at firstname.lastname@example.org, or call 301-652-5074.