There are three categories of reports available in Real Magnet’s Social Reporting Module:

  • By Channel (i.e. Twitter, Facebook, Real Magnet)
  • Comparative
  • By Categories

report-cat
Within these categories, there are numerous report types…more on this in a moment.

Every report includes some or all of the following functions, which can be accessed by selecting the appropriate icon in the report header.

Modify Report – Allows users to change report parameters, including time frame. Default time frame is previous month.
Show/Hide ColumnShow.hide – Allows users to add columns to (representing a variety of values) or remove them from are report.
Show percentage/number – Allows users to toggle between raw numbers and percentages.
Preview Postpreview.post.Allows user to preview Facebook post or Tweet.
Return to Parent Report return– Allows user to return to parent report when viewing a details report.
Search –Allows users to search for a report by keywords.
Print – Allows users to print a report.
Export – Allows users to export a report.

Many Social Reports are displayed in a grid, such as the Twitter Engagement Metrics Report displayed below. Any grid report can be sorted by any column by clicking the label in the column. Additionally, numerous grid reports allow you to drill down and get the details of a particular Facebook post or tweet by clicking the Details Icon delete4.

social-twitter-engage

Below is an example of a details view.  It shows the details of a Facebook post.  You can access details on Comments, Likes, and Clicks by clicking the appropriate links in the upper left.

SSSSSS

And a details view of a tweet looks like the image below. You can access details on Retweets and Clicks by clicking the appropriate links in the upper left.

Social Engagement

Reports by Channel

For Twitter, there are 6 reports and 7 for Facebook . The 6 reports common to both are:

Trend Report – Line graph of all tweets or Facebook posts deployed in a given time frame (default is last month).

Twitter Trends

Engagement Metrics – For Twitter, displays grid-view of all tweets in a given time frame (default is last month) along with details on Retweets, Mentions, and Clicks. For Facebook posts, it displays all posts in a given time frame (default is last month) along with details on Comments, Likes, and Clicks.

Insights (Facebook only) – Facebook Insights provides an overview of the demographic data of your Facebook fans.

Calendar View – Displays schedule of deployed Tweets or Facebooks posts in a calendar format.

Daily Follower/Fan Count – Bar graph of the number of followers (Twitter) or Fans (Facebook) over a given time.

Daily Follower Count

GeoLocation Data – Tracks the physical location of fans or followers who clicked a link in your Facebook post or tweet.

Computer vs. Mobile Usage – Bar graph showing distribution of fans or followers who clicked a link in your Facebook post or tweet by means of a PC versus mobile device.

Comparative Reporting

Comparative Reports compare and contrast the performance of your various communications channels. Currently, there are 5 Comparative Reports:

Trends Report – Line graph comparing the number of deployments and clicks for Tweets, Facebook Posts, and Real Magnet emails over a given time period (default is previous month).

Social Trends

Overall Statistics – Grid view and pie charts comparing the performance of the various channels over a given time (default is previous month).

report-compare-overall

Calendar View – Displays schedule of deployed Tweets, Facebooks posts, and Real Magnet emails in a calendar format.

Comparative Channel Growth – Line graph contrasting the growth of Twitter followers versus Facebook fans over a given time (default is last month).

Computer vs. Mobile Usage – Bar graph compares the means by which Twitter followers, Facebook fans, and Real Magnet recipients are accessing your messages – via PCs or mobile devices.

Categories Reporting

Trends Report – Line graph comparing the number of deployments and clicks for all messages (social and email) associated with the Message Category.

Category Overview – Grid view and pie charts comparing the performance of all messages (social and email) associated with the Message Category.

report-cat-overview

Click Comparison – Grid view comparing clicks of all messages (social and email) associated with the Message Category.

Category Messages – Grid view of all messages associated with the Message Category.  For each message, data points in the grid include actual content (social) or message name (email), channel, account, date posted, clicks, and a link to details.

Calendar View – For the Message Category, report displays the schedule of deployed Tweets, Facebooks posts, and Real Magnet emails in a calendar format.

Overall Facebook Category Metrics – Bar graph of Posts, Comments, Likes, and Clicks for all Facebook posts associated with the Message Category.

Engagement Metrics by Post – Grid view displaying all posts associated with the Message Category along with details on Comments, Likes, and Clicks, Date Posted, Date Modified, Account, Message (i.e. associated email message), and Category.  A Details icon also allows you to drill down to view details of a specific Post.

Overall Twitter Category Metrics – Bar graph of Tweets, Retweets, Mentions, and Clicks for all Tweets associated with the Message Category.

report-tweet-overview

Engagement Metrics by Tweets – Grid view displaying all tweets associated with the Message Category along with details on Retweets, Clicks, Date Posted, Date Modified, Account, Message (i.e. associated email message), and Category.  A Details icon also allows you to drill down to view details of a specific Post.

Real Magnet Detailed Tracking Data – Grid view showing data on Delivered, Sent, Opens, and Clicks for all email messages associated with a Message Category.  Details icon associated with line item allows you to drill down for details.

This concludes the Social Reporting tutorial.  If you have any questions, please contact Customer Support at 301-652-5074 or email support@realmagnet.com.