The subject line is the single most important piece of copy in any email message you compose. It’s so important, in fact, that it’s worthwhile to institute a tail wags dog approach to it. Usually we start with the message we want to send, and then craft a subject line that telegraphs that content. But if you want higher open rates (which is like Jimmy Fallon asking who wants more cash, I know) start with a subject line you know will capture attention, and then tailor your content so that your effective subject line is also an accurate representation of what’s in the message body. It’s not only easier this way, but it helps lift results. Try it this week.

Each week on “Emailioration Monday”  we spotlight a single tactic you can implement this week in order to improve your email marketing. Share tips of your own on Twitter at #Emailioration, and see the full collection of Emailioration tips here.