This week’s tip works best if your spouse – or significant other, or roomate, or mother, or whomever you live with – is not an email marketer. The idea here is to get the perspective from someone who does not know your craft or even your industry, to weigh in on whether or not the emails you compose and distribute are clear, informative, credible, useful or otherwise engaging. Certainly part of what makes your emails effective is how relevant your content is to your audience, but adding someone from outside your market to the list allows you to gauge how successfully you communicate that content.
Why your spouse? If you know of someone who is more eager to tell you when you haven’t done something right, go ahead and add that person instead.
Each week on “Emailioration Monday” we spotlight a single tactic you can implement this week in order to improve your email marketing. Share tips of your own on Twitter at #Emailioration, and see the full collection of Emailioration tips here.