Real Magnet

The Email Week That Was, 9-21-12

Here is a quick summary of some of the more important and/or interesting news stories on email marketing to cross the transom this week:

Updated Email Privacy Law Would Require Warrant Before Reading Others’ Emails (via
A proposed update to the 1986 Electronic Communications Privacy Act would give email some of the same privacy safeguards as physical mail.

Presidential Candidates Employ Different Email Marketing Strategies (via Hanford Sentinel)
Both campaigns are taking to the inbox but with distinct content strategies and calls to action.

16% of Email Marketers Have No Way of Tracking Deliverability (via Econsultancy)
Reaching the intended recipient is step 1 of any email marketing initiative, but Return Path has found that nearly 1 in 5 senior marketers have no way of tracking deliverability. 1 in 4 also do not know how to optimize their email channel.

ReturnPath Launches Suite of New Tools for Insight and Competitive Intelligence (via MarketWatch)
New products allow marketers to monitor deliverability, engagement, spam complaints of competitors.

55% of Email Marketers Unable to Segment Audience (via Direct Marketing News)
A new study by The Relevancy Group found that over half of email marketers do not have the data to effectively segment their lists and send targeted messages.

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