Real Magnet

The Email Week That Was, 9-28-12

Here is a quick summary of some of the more important and/or interesting news stories on email marketing to cross the transom this week:

97% of Consumers Check Email Daily, 59% Update Facebook Status (via ClickZ)
New research on the social and mobile habits of consumers found that the inbox continues to command attention, with 97% of people checking it daily. Social activity is rising as well, with 59% of people not just visiting Facebook every day, but taking the time to change their status.

Forrester Study: Email and Search, not Social, Drives Sales Online (via Marketing Pilgrim)
Email was identified as the leading channel when it comes to driving repeat transactions. Paid search leads the way in acquiring new customers.

Social Media Leads to Email and Search Conversion Path (via MediaPost)
In another article on the same Forrester research, MediaPost points out that direct traffic is critical to sales, and that social’s role is to drive traffic and qualify propsects along the way to purchase.

Obama Campaign Email Subject Line, Or Message From My Aunt (via mental_floss)
The Obama campaign is receiving some digital marketing industry attention for its effective use of email. Subject lines, in particular, are short and personal, such as “Something lovely,” “If I don’t call you,” and “Dinner?” Not only do they promote high engagement, they have also inspired an “Obama Campaign Subject Line, Or Message From My Aunt?” quiz. See how many you can get right.

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