So what to do? Tweet and post snippets of the most engaging content from the newsletter with a link back to the full newsletter. Create short videos to tweet and post introducing interesting pieces of content featured in the newsletter. Also consider doing a Social Newsletter, which pulls together the most interesting content you’ve posted, tweeted and blogged and send that to your email list to show them what they’re missing out on socially. This can easily be done using Real Magnet’s RSS to Email capabilities. Make sure to include links in the newsletter to like and friend you so you can extend your social universe.
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