Email still has by far the highest ROI of any marketing channel. According to the Direct Marketing Association, email generates about $40 in sales for every $1 spent, over three times the ROI of social and twice that of search. Putting money into growing our permission-based email lists will pay off more quickly than paying to find new fans on Facebook or buying targeted keywords.
So what to do? Email budgets typically include expenses for sending mail, but they ought to also include a healthy line item for permission-based list building initiatives. These should include:
- Email opt-in forms on your website, shopping cart, and Facebook and LinkedIn pages
- Online advertising of your products and content that includes opt-in options
- Easy ways for your Twitter followers to sign up for your e-newsletter and promotions
For more information, check out:
5 Tactics to Ignite Your Email List Growth: