Real Magnet

Email Do’s and Don’ts: Best Practices for Improving Your Inbox Rates – Part 1 of 2

Best practices in email marketing constantly evolve to reflect ever-changing online behavior. It’s important to stay current with the latest email protocols in order to optimize campaign effectiveness and maintain the most positive relationship with your campaign recipients.

For this reason, we’ve put together an updated list of things that you might consider doing (or avoiding) when creating and sending your email messages. Following these guidelines can improve the effectiveness of your campaigns by increasing your inbox delivery and click-through rates and minimizing negative outcomes such as unsubscribes or spam complaints. Some of these can also help to improve or maintain your sender reputation.

This week we will quickly discuss a variety of tactics that you should avoid in your emails. Staying away from these “Dont’s” will help you make a more positive impact in your recipients’ inboxes.


NOTE: Using a misleading subject line is a violation of CAN-SPAM and other Spam laws.

Make sure to check in next week when we dive into the many suggestions that you can and should do in order to improve your inbox rates.