Real Magnet

Email Do’s and Don’ts: Best Practices for Improving Your Inbox Rates – Part 2 of 2

Last week we launched a two-part discussion on email deliverability best practices, presented in a “Do’s” and “Don’ts” format. Part One was dedicated to the Dont’s, and we presented an array of techniques that we would recommend avoiding. This week we will cover a list of best practices that we think you should be applying in order to improve your inbox rates, click-through rates, and sender reputation, while minimizing unsubscribes and spam complaints.


NOTE: Failure to include an unsubscribe link and/or honor unsubscribe requests within 10 business days is a violation of CAN-SPAM, CASL and other Spam laws.

NOTE: Failure to clearly identify the sender of a message is a violation of CAN-SPAM, CASL and other Spam laws.

Implementing these tips is not only critical in terms of getting your messages through Spam filters, but it will organically help improve your relationship with your recipients, as well. Google, as we know, does a fantastic job of improving their algorithms to match what their users expect and want to see. By implementing our “Do’s” and avoiding our “Dont’s” you will be more in line with Spam filter requirements and provide content that shows your recipients that you are conscious of their preferences and their user experience. As a result, key metrics like your inbox rates, click-throughs and opens are bound to improve.