Your Marketing Campaigns Aren’t As Effective as You’d Like
You know your association delivers valuable benefits to its members. Your annual conference generates positive reviews, as do your training/certification programs.
Now all you need are customers, right? Well, with marketing automation, you’ll have the marketing campaign information you need to capitalize on all this potential and maximize marketing results.
With ongoing oversight of each campaign participant’s actions, you’ll be able to create more effective campaigns going forward, recognizing and focusing on the members/prospects that are more likely to purchase the event or product that a given marketing campaign is promoting.
Marketing Automation captures the various data points that indicate interest – email activity, website visits, landing page conversions/abandonment, etc. and integrates all of this with the data in your membership database/CRM system, consolidating it and making it available for instantaneous use in marketing campaigns.
The reporting found in current Marketing Automation systems provides you with graphs, charts, and tables that are not only visually compelling but also incredibly useful.You can effortlessly browse through your campaign information, clicking on elements in a graphic report to drill down to the underlying data and easily comparing/contrasting the results of various campaigns to identify those campaigns and campaign components that are generating the best results.