“More than a decade into the social era, most companies still don’t fully get it. That’s a competitive advantage for you, if you’re willing to immerse yourself in the unique possibilities online communication presents.”

This is the perspective of marketing strategist Sally Falkow, who was interviewed for a February 2015 article in Forbes which presents good news for those organizations not yet taking full advantage of all aspects of digital communications as a means of achieving their marketing and overall business objectives.

The article provides four issues she sees with the current digital media landscape, for example:

Most Digital Communications Aren’t Visual Enough. The rise of platforms like Instagram and Pinterest has shown the hunger for visual communication online. Yet most marketers don’t take full advantage of the possibilities, says Falkow. “…Visual content is a must for social media success,” she says. There are no excuses anymore. “You can use tools like Canva or Picmonkey to edit photos and make posters with text on them for Instagram or Pinterest.”

Read Chris Abraham and Dorie Clark’s article, “Why Most Digital Marketing Fails – And How to Fix it” to learn more.