If your alumni association is like most, there are things you’d like to improve about the way you communicate with your members and prospects – from fundraising campaigns to membership renewals to event attendance and more, alumni associations today find their capabilities stretched thin.
Further complicating your outreach efforts are the diverse needs of alumni relations, development, communications, marketing, and advancement services. How can outreach initiatives be integrated and properly managed?
Marketing Automation is the answer. It allows you to structure your communications so that each member, donor and prospect receives tailored and relevant messages, all triggered automatically at precisely the right time for each individual. Its benefits to alumni associations include: