Marketing Automation for Associations

Real Magnet is changing the way associations and nonprofits market to their members and prospects. By providing marketing solutions for associations to create email, social, and marketing automation campaigns, it is saving clients time, money and the headaches of cross platform coordination.

More importantly, it becomes an engine for delivering content that is more targeted, relevant and engaging to members and prospects.

Real Magnet is an expert in the association and nonprofit space. Based just outside of Washington, DC, it has been serving the market for more than 15 years. Today, more than 600 associations and nonprofits, including the American Hospital Association, American Chemical Society, the American Red-Cross, and the National Association of Home Builders, are using Real Magnet as their primary messaging platform.

Real Magnet’s platform also features comprehensive integrations with the leading AMS companies, including Abila/Avectra, Personify, iMIS, and Aptify, that allow for all email, social, and campaign data to flow freely between the two apps.

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Cross-Platform Convenience

By providing a platform to create email, social, and marketing automation campaigns, Real Magnet helps providers reduce the time spent on marketing efforts. Instead of building campaigns from the ground up, marketers can customize their messaging with easy-to-use templates and distribute them over multiple channels.

Here are just a few of the ways users can leverage the power of Real Magnet for associations:

Membership Renewal – Leverage our AMS/CRM integrations or API to create fully automated renewal campaigns. Data is synced nightly and qualifying members are added to your renewal series automatically. You control the number and timing of messages and create separate paths based on engagement (e.g. opens, clicks) and abandonment.

Conference, Events and Webinar Promotions – Leverage personalized emails, branded landing pages, social messaging, and our GoToWebinar integration to increase attendance of your events. Set and forget rules for managing confirmation and reminder emails. Abandonment capabilities that trigger customized messages when recipients go to the registration page, but don’t actually register.

Inbound Marketing and New Member Acquisition – Marketers with little or no technical know-how can easily build SEO-optimized, fully branded landing pages for capturing prospects’ data. Add prospects to a multi-channel, fully automated nurturing campaign that uses lead scoring to identify the hottest leads and trigger notifications to your sales team.

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Contact Real Magnet for Your Association Marketing

At Real Magnet, we are proud to be changing the way associations and non-profits communicate with their members as well as the public and stakeholders. Call today or contact us online to learn more about how automation can revolutionize your association marketing efforts.

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