Marketing Automation ’15: No Longer Just for the Big Boys
Many of us in technology-driven industries have been intrigued for some time by Marketing Automation, but have not seriously considered implementing it at our own organizations.
We have all experienced Marketing Automation firsthand through Fortune 500-sized companies such as Amazon and Verizon and have known that the expectations of our own customers and prospects would inevitably rise as they experience and enjoy responsive, personalized interaction with the corporate behemoths that can afford and staff Marketing Automation solutions.
Your interest may have been piqued by anecdotal stories of the time-savings that Marketing Automation affords its users by eliminating the need for labor-intensive tasks such as importing, exporting, & updating lists, sorting data, etc., but the core obstacle always remained – it’s just too difficult, too expensive, and too complicated for all but the very largest and most committed organizations to implement.
2015 brings good news – the Marketing Automation industry has evolved and a threshold has been crossed. As always happens with technology, this category of software has steadily been made less complicated and more user-friendly to the point that it’s now possible to find Marketing Automation solutions that are simple. Easy. Accessible. And Affordable.