More Relevant and Timely Email Campaigns
Marketing Automation makes it easy for you to both understand and react to the interests of your invitees based on individual behavior. First, by monitoring actions such as which emails each person opens, which links they click, which of your social messages they react to and which web pages they visit, you will better understand the interests of each recipient and tailor your subsequent emails to them accordingly. As an example, you could create, in advance, appropriate email messages that will be sent to any individual who visits the web page that describes a certain track at your conference. Their exploration of this track is an indication of interest, and you can respond to this in a more relevant way using Marketing Automation.
Your responses will also be more timely, because it’s easy to have your Marketing Automation system send emails at whatever time you decide is appropriate – perhaps one hour or one day after the visit to the track description page described above, or perhaps on a certain date and time. You decide whether you want the timing of each message to be based on the actions of each individual recipient or at a fixed date and time.
Improving the relevance and the timing of messages can make a tremendous difference in earning and maintaining your invitee’s interest.