Gale Media is a market research and publishing company that provides wholesale distribution company executives with industry trend analysis and competitive intelligence. It operates a hybrid publishing model – a daily ad-sponsored email reaches 15,000 readers, while its flagship twice-monthly newsletter since 1967 is subscription-based. Its product portfolio built around its website, www.mdm.com, includes sponsored content, webcasts, books, research reports and subscription-based market data services.
The marketing team at Gale Media had been aware of the advantages of marketing automation for publishers for some time and chose Real Magnet Marketing Automation in February 2015 after an assessment of relevant solutions. The results were impactful immediately. Download our brief case study and find out how Marketing Automation can revolutionize marketing for publishers!