Press Release

Washington, D.C., January 7th, 2016: The Canadian Bottled Water Association has selected Real Magnet as it’s email marketing platform, as it looks to amplify its efforts in the digital marketing arena. The CBWA is the latest addition RealMagnet’s large portfolio of association partners.

The goal of the CBWA is to promote positive and relevant messaging on the topic of bottled water in Canada, offering guidance and information for everyone from manufacturers to consumers. It also functions as a chapter of the International Council of Bottled Water Associations, making it part of a wider global health initiative.

With such a diverse range of constituents and urgent responsibilities as a trade association, the CBWA takes a number of important measures to build awareness and coordinate larger outreach efforts.

That’s why its directors chose Real Magnet as its comprehensive marketing platform partner.  While Real Magnet’s software helps fuel marketing efforts in a variety of verticals, the vendor’s roots are in association marketing, making it the ideal choice for the CBWA as it embraces email marketing. The simple yet powerful platform helps marketing directors and staff members strengthen every aspect of the strategy, from campaign creation to analytics.

Since the CBWA publishes a periodical and organizes an annual convention and trade show, the Real Magnet platform will also aid program directors as they navigate the registration and publication processes. With 85 percent of Canada’s bottled water being produced by CBWA members, precise and consistent communication is key.

As the CBWA continues to fulfill its mission to “educate, inform and encourage dialogue between the industry, government, consumers and other stakeholders,” Real Magnet will ensure that its marketing efforts yield the greatest possible results.

About Real Magnet

Real Magnet is a leading marketing automation platform that helps businesses attract, engage and deliver better email, marketing, social and mobile campaigns. Real Magnet simplifies marketing automation with its intuitive design, seamless integration with leading CRMs and dedicated consultative team that ensures smarter engagement. Real Magnet’s easy to use platform, intelligent productive analytics and exceptional email deliverability helps the modern marketer navigate and succeed in a complex digital marketing landscape. Real Magnet is the largest email and marketing automation provider to the association industry serving more than 600 associations globally.