For the modern marketing director, managing digital content and multiple campaigns is no easy task. In fact, marketing management has become a major challenge, despite the broad spectrum of software offerings that continue to flood the market.
That’s why today’s department leaders need to deploy a dedicated marketing management system and move away from the uncoordinated flurry of apps that define so many operations. Here are a few of the key advantages that such a system brings to the table.
Some believe that there is a software solution for every type of marketing challenge out there, which explains why today’s brands leverage such a diverse array of applications. Of course, veterans of the field know that software is simply a tool to bring them closer to their goals.
As a recent article from Forbes pointed out, an ideal marketing software solution is one that allows users to focus on central objectives – value for customers and business growth – rather than a narrow vision of one channel or campaign. Ultimately, the software should offer creative control to key decision-makers.
“The process of optimizing the marketing mix is largely a human one,” stated contributor Joel York. “It requires a deep understanding of customer value, good marketing judgment, and collaboration inside and outside the marketing department.”
Simplifying campaign strategy
In addition to empowering marketing leaders with more precise control of campaign creation and analysis, management software should make the process easier for everyone involved in the department – not just decision-makers. This means that the platform should be highly accessible and user-friendly, accounting for every activity in the marketing mix.
Furthermore, York wrote in his article for Forbes that a management system must be able to draw from data sources other than the marketing campaigns it facilitates. This includes information from the sales department, Web analytics, customer feedback and other industry resources.
Finally, the system should feature a strong collaborative component that allows team members throughout the department to contribute to a design or strategy. This will help bring about a new age of team-oriented marketing that takes advantage of the entire department’s strengths while diminishing weaknesses.
Automating processes for results
What sets many leading marketing teams apart from the rest is automation. While some hands-on involvement is still required, an automated marketing system offers a variety of undeniable benefits to the average organization.
“The software can improve productivity by automating time-consuming manual tasks around content creation, management and personalization, campaign scheduling and execution, data hygiene, communication with sales teams and lead nurturing,” stated Marketing Land blogger Claire Schoen.
A marketing management system can consolidate, simplify and automate every aspect of modern marketing, delivering powerful results for a forward-thinking company.