Select A Timely Or Newsworthy Topic


People will be far more likely to register for your webinar if the topic is current.


Make Webinar Attendees Eligible For Continuing Education Credits

shutterstock_369919313Educational topics or webinars that provide continuing education credits will garner higher registration and attendance.


Registration Should Be Easy

shutterstock_248855065Minimize the number of fields required to register – particularly for members. Ensure that confirmation and reminder emails are sent on a timely basis and include all of the details necessary to join the webinar.


Schedule Your Promotions

shutterstock_361068386Set up a promotional timeline for the webinar, starting several weeks out.


Leverage Social Media

shutterstock_256473613Use social media to broaden your promotional outreach. Live tweeting during your webinar – particularly using a special hashtag – can sow interest in your followers for future events.

Companies that have adopted marketing automation perform well compared to companies that haven’t:

Capture intelligence for the sales team, compared to 25% without marketing automation
Can use intelligent targeting to trigger content, compared to 17% without marketing automation
Regularly repurpose content for efficiency, compared with 28% of companies without marketing automation

The Lenskold Group, “2013 Lead-Generation Marketing Effectiveness Study” (2013)

Become A Marketing Ninja with our Engagement Scoring Guide!

Various theoretical approaches to lead scoring have been bandied about for quite some time, but it’s difficult to find an actual scoring model. With hundreds of clients and a Marketing Automation solution designed specifically for marketers, Real Magnet is pleased to offer a Scoring Model in the hope that industry professionals will find it useful.