Marketing Automation can seem like an intimidating prospect. In the recent past the technology was complex, cumbersome and may have seemed more trouble than it’s worth. That’s all changed with Real Magnet’s Marketing Automation campaign templates and tools. Now that we’ve solved the technology issue we’d like to share four reasons your association needs Marketing Automation today!
Improve Your Ability To Attract and Retain Members
Engage Members with Better Targeting and More Relevant Content
Drive Non-Dues Revenue Like Events and Conferences
Improve Your Marketing Efficiency to Save Time and Money
Companies that have adopted marketing automation perform well compared to companies that haven’t:
The Lenskold Group, “2013 Lead-Generation Marketing Effectiveness Study” (2013)
Become A Marketing Ninja with our Engagement Scoring Guide!
Various theoretical approaches to lead scoring have been bandied about for quite some time, but it’s difficult to find an actual scoring model. With hundreds of clients and a Marketing Automation solution designed specifically for marketers, Real Magnet is pleased to offer a Scoring Model in the hope that industry professionals will find it useful.