One Weird Trick to Increase Member Renewals
Have your member renewals stagnated? Try this trick to increase them.
A series of bland renewal notices don’t show your members the value of continuing their membership. Connect the dots by customizing your renewal emails to each member. Use specific examples of activities they participated in, such as the annual conference or educational webinars, committees they serve on, or other benefits they took advantage of. By highlighting and personalizing the value they have received by being a member of your association will make it much easier to justify renewal. Once the member renews – send them a thank you note – and stop sending renewal notices.
Companies that have adopted marketing automation perform well compared to companies that haven’t:
The Lenskold Group, “2013 Lead-Generation Marketing Effectiveness Study” (2013)
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