Press Release

Washington, DC | 06.1.16 – Real Magnet, an industry leading email and marketing automation platform, has expanded its roster of integrations by partnering with app connector Zapier.

Zapier allows Real Magnet users to save time and money by creating custom workflows to automate processes with hundreds of powerful apps. Zapier creates connections, called Zaps, that automate specific actions based on triggered events. For example, a Zap can be used to automatically create a new recipient in Real Magnet when a new contact is added in Google Contacts.

With this integration, Real Magnet provides its customers greater flexibility and simplicity by enabling them to design and automate processes linking Real Magnet with various other applications they use, making Real Magnet their unified hub for simplified marketing technology.

The Zapier integration provides access to hundreds of leading apps — including:

  • Google Docs
  • DropBox
  • PayPal
  • KissMetrics
  • Salesforce
  • ZenDesk
  • Shopify
  • Quickbooks Online
  • LiveAgent
  • Zoho CRM
  • LinkedIn
  • And hundreds more!

Currently, Zaps have been created that automatically create new recipients, update recipient records, and update unsubscribe records within Real Magnet using data from Google Contacts, Gmail or Google Sheets.

“Our goal has always been to simplify the lives of marketers,” said Tom Pines, Real Magnet’s CEO. “We recognize that modern marketing requires a free flow of data between various apps and technologies, and we want our clients to have the flexibility to create workflows that make them more effective and successful at their jobs.”

Users with no development background can quickly set up time-saving Zaps with a few simple clicks using Zapier’s easy-to-use user interface. To create Zaps that integrate Real Magnet, accounts with both Zapier and Real Magnet are necessary.

This partnership will help both Real Magnet and Zapier expand their appeal to a wider range of potential customers, as will the added flexibility and automation that their mutual Zaps offer.

ABOUT REAL MAGNET
Real Magnet is a leading marketing automation platform that helps businesses attract, engage and deliver better email, marketing, social and mobile campaigns.  Real Magnet simplifies marketing automation with its intuitive design, seamless integration with leading CRMs and dedicated consultative team that ensures smarter engagement.

Real Magnet’s easy to use platform, intelligent predictive analytics and exceptional email deliverability helps the modern marketer navigate and succeed in a complex digital marketing landscape.

Real Magnet has over 1,000 customers serving some of the largest brands in the country, including the American Red Cross, IBM, Kiplinger, MIT Technology Review, Viacom, and Arnold & Porter to name a few.

ABOUT ZAPIER
Zapier provides a simple web interface to sync data between web applications so non-technical users don’t have to write a single line of code.

Have you ever tried to sync a mailing list to a CRM? How about payment processing to an accounting tool? Maybe a help desk with a bug tracker? Zapier makes it easy to do all these so you can run your business instead of worrying about integrations.