American Physical Therapy Association Sees Immediate Results from 50% Reduction in Time to Create Emails

American Physical Therapy Association

7.21.2016 | Washington, DC – Real Magnet, an industry leading email and marketing automation platform, announced today that the American Physical Therapy Association has joined nearly 150 other healthcare associations in selecting Real Magnet as its marketing automation platform.

A leading provider of marketing solutions to member-based organizations since 2000, Real Magnet has an in depth understanding of the unique needs, goals, and nuances of association marketing. Boasting powerful functionality and a simple, easy-to-use interface, the platform was designed specifically to help alleviate pain points for association marketing teams that are often strapped for time and resources.

“We’ve cut the time it takes to create our email messages in half,” says Chante Sedwick, the Director of Marketing at the APTA. Combining a drag-and-drop WYSIWYG editor with powerful image editing tools, Real Magnet’s editor enables marketers with no coding background to create eye-catching emails within minutes.

“Association marketers have a lot on their plates,” said Tom Pines, Real Magnet co-founder and CEO. “With our easy to use email editor and marketing automation campaign templates, Real Magnet simplifies digital marketing for association marketers.”

We’ve cut the time it takes to create our email messages in half.

When asked why they chose Real Magnet to replace a competing solution, Sedwick mentioned that being able to work more efficiently was a driving force behind the change: “With Real Magnet, it’s much easier to find the reports and analytics I need to measure the results of our marketing efforts,” she explained.

APTA is using Real Magnet platform to build detailed audience segments, in order to deliver more personalized, relevant content through marketing automation campaigns. With campaign templates for programs like membership renewal, event promotion and member engagement scoring, Real Magnet makes it easy for association marketers to streamline many of their most pressing tasks. APTA plans to use these features to improve their membership acquisition and retention efforts.

Another big draw was Real Magnet’s seamless integration with iMIS, APTA’s association management platform, and the integrated Social Media publishing tools. “We really hope to take advantage of the intersection between social media, web and mobile, and appreciate how Real Magnet keeps us current with industry trends and best practices,” said Sedwick.

By focusing on ease-of-use, automation, social publishing, and AMS integrations, Real Magnet is designed to meet the specific digital marketing needs of member-based organizations. It’s no wonder why over 500 associations have chosen Real Magnet as their digital marketing solution.

About Real Magnet

Real Magnet is a leading marketing automation platform that helps businesses attract, engage and deliver better email, marketing, social and mobile campaigns.  Real Magnet simplifies marketing automation with its intuitive design, seamless integration with leading CRMs and dedicated consultative team that ensures smarter engagement.

Real Magnet’s easy to use platform, intelligent predictive analytics and exceptional email deliverability helps the modern marketer navigate and succeed in a complex digital marketing landscape.

Real Magnet has over 1,000 customers serving some of the largest brands in the country, including the American Red Cross, IBM, Kiplinger, MIT Technology Review, Viacom, and Arnold & Porter to name a few.

About the American Physical Therapy Association

The American Physical Therapy Association (APTA) is an individual membership professional organization representing more than 93,000 member physical therapists (PTs), physical therapist assistants (PTAs), and students of physical therapy. APTA seeks to improve the health and quality of life of individuals in society by advancing physical therapist practice, education, and research, and by increasing the awareness and understanding of physical therapy’s role in the nation’s health care system.