Real Magnet

Marketing Automation for Associations (PDF Download)

Associations need to remember their member groups are made up of individuals – and while they may have all come together for a common reason, they are unique human beings with different needs and interests. So, rather than sending the same generic email to every member and hoping for the best, associations have to hit their members with a one-two combo: seize their attention with a compelling subject line and then deliver with relevant content that members want to read, share, and interact with. That’s how you hook the modern reader in a crowded inbox.

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