Through the integration, users of Real Magnet’s marketing automation platform will be able to use data from member interactions within Higher Logic for engagement scoring and audience segmentation. In addition, member activity or inactivity can be used to automate outbound marketing campaigns, such as invitations to participate in specific forums, reminders to create or complete their member profile, or a weekly email highlighting topics of interest to the member.
“Regular and consistent member engagement builds stronger online communities,” said Rob Wenger, CEO, Higher Logic. “Our integration with Real Magnet enables our clients to drive greater member engagement, as well as improve overall member service.”
Communities are a great way for associations to foster engagement with and between their members. With over 600 clients in the sector, Real Magnet sees this integration as a way to help associations better leverage the intelligence generated by community interactions to create more effective, personalized marketing campaigns.
“This integration is another step on our journey to simplify everyday marketing processes, so marketers can focus on more strategic initiatives,” said Tom Pines, CEO and Co-Founder, Real Magnet. “Our clients will now be able to use Higher Logic community interactions to deliver targeted and relevant information to their members and end users.”
ABOUT REAL MAGNET
Real Magnet is a leading marketing automation platform that helps businesses attract, engage and deliver better email, marketing, social and mobile campaigns. Real Magnet simplifies marketing automation with its intuitive design, seamless integration with leading CRMs and dedicated consultative team that ensures smarter engagement.
Real Magnet’s easy to use platform, intelligent predictive analytics and exceptional email deliverability helps the modern marketer navigate and succeed in a complex digital marketing landscape.
Real Magnet has over 1,000 customers serving some of the largest brands in the country, including the American Red Cross, IBM, Kiplinger, MIT Technology Review, Viacom, and Arnold & Porter to name a few. Learn more at www.realmagnet.com.
ABOUT HIGHER LOGIC
Higher Logic is an industry leader in cloud-based community platforms, with over 25 million engaged members in more than 200,000 communities. Organizations worldwide use Higher Logic to bring like-minded people all together, by giving their community a home where they can meet, share ideas, answer questions and stay connected. Learn more at www.higherlogic.com.