Recruiting new members is important, but existing members are your association’s lifeblood. And in this age of overflowing inboxes, it’s even more challenging to stay in front of them. The only way to break through-the-clutter is to make your email (and social) messages more targeted, relevant, and focused on individual interests. Further, it’s not just email: marketers have to be aware of how members interact with their content and programs at every possible touch point. So how can you better understand members and deliver more relevant content, all with resources that are already stretched thin? Enter marketing automation.