Reaching out repeatedly to ensure your company holds onto its customers is a powerful strategy, and it can take several forms. The idea behind frequency marketing is simple: Stay visible to ensure customers stay loyal over time. Here are a few of the related tactics:
Become a Marketing Ninja with our Lead Scoring Guide!
Various theoretical approaches to lead scoring have been bandied about for quite some time, but it’s difficult to find an actual scoring model. With hundreds of clients and a Marketing Automation solution designed specifically for marketers, Real Magnet is pleased to offer a Lead Scoring Model in the hope that industry professionals will find it useful.