MetLife Stadium Selects Real Magnet for Marketing Automation

MetLife Stadium will leverage Real Magnet’s platform to promote major events to hundreds of thousands of fans

Washington, DC | January 17, 2017 – Real Magnet, a leading provider of email and marketing automation solutions, today announced that MetLife Stadium, the number one stadium in the world, has selected the Real Magnet marketing automation platform to power its email and social marketing programs.

MetLife Stadium is home to a wide range of sporting events and concerts and has ranked as the world’s highest grossing stadium for the last five years by Billboard magazine. The stadium makes extensive use of email marketing and social media to communicate upcoming events and ticket opportunities to hundreds of thousands of fans.

MetLife Stadium’s marketing team will use Real Magnet’s marketing automation platform and its powerful segmentation capabilities to better target its promotional campaigns, given the diverse interests of its audience.

The platform’s in-depth analytics and reports will help the marketing team better understand the relative effectiveness of various marketing tactics, including social promotions, while delivering a more user-friendly and streamlined product.

“We chose Real Magnet because its ease of use and flexibility makes it straightforward to set up and deploy our marketing campaigns,” said Nicole Fountain, assistant director of marketing and communications, MetLife Stadium. “We are particularly excited to utilize the social capabilities to see how our recipients are sharing our communications across social media and chat platforms.”

“We are delighted that MetLife Stadium has selected Real Magnet’s platform for their email and social marketing,” said Tom Pines, CEO, Real Magnet. “By simplifying marketing automation, we make its powerful capabilities accessible to marketing teams of any size and skill level.”

To learn more about Real Magnet’s email and social marketing automation solutions, please visit our website.

ABOUT REAL MAGNET
Real Magnet is a leading marketing automation platform that helps businesses attract, engage and deliver better email, marketing, social and mobile campaigns.  Real Magnet simplifies marketing automation with its intuitive design, seamless integration with leading CRMs and dedicated consultative team that ensures smarter engagement.

Real Magnet’s easy to use platform, intelligent predictive analytics and exceptional email deliverability helps the modern marketer navigate and succeed in a complex digital marketing landscape.

With over 1,000 customers, Real Magnet serves some of the largest brands in the country, including the American Red Cross, IBM, Kiplinger, MIT Technology Review, Viacom, and Arnold & Porter. For more information visit www.realmagnet.com.

ABOUT METLIFE STADIUM
MetLife Stadium, home to the New York Jets and New York Football Giants, is the number one stadium in the world. This 82,500 seat stadium, one of the largest in the National Football League, sets the standard for venue excellence with state-of-the-art technology, comfort and amenities. The only active venue to serve as the home stadium for two NFL teams, MetLife Stadium hosts 20 NFL games per season, more than any other Stadium.

MetLife Stadium hosts the World’s Biggest Events, on the World’s Biggest Stage. Major events hosted at the stadium include Super Bowl XLVIII, WrestleMania 29, Copa America Centenario, CONCACAF Gold Cup Quarterfinals, Paul McCartney, U2, Bruce Springsteen and the E Street Band, Bon Jovi, Kenny Chesney and Taylor Swift.

MetLife Stadium tops the industry charts annually since opening. The Stadium has ranked as the No. 1 Highest Grossing Stadium in the world for the last 5 years (2012 – 2016) by Billboard magazine. In 2011 MetLife Stadium was ranked No. 1 for safety by Security magazine’s “Security 500” in the Arenas/Stadiums/Leagues/Entertainment division.

For more information, visit www.metlifestadium.com.