Why You Should Be A/B Testing Your Member Communications (Feb 2nd, 2 PM EST)
Don’t leave the success of your email marketing up to chance!
Not sure which email content, design, subject line or send time will yield the best results? A/B Test it! By A/B Testing variables in your association messaging you will get real insight into the preferences of your members, allowing you to hone and optimize your strategy moving forward.
Join us on Thursday, February 2nd at 2 PM EST for, Why You Should Be A/B Testing Your Member Communications, and learn how A/B Testing can help you make the most out of your email marketing.