Generating Inbound Leads
The current marketing landscape is built around inbound leads. Luring curious viewers to a website with great content then turning those visitors into customers is the goal of these efforts, and well-placed marketing automation tools can lead to positive outcomes. Here are three advantages of using these systems:
Canadian Anti-Spam Law: Are You Compliant in 2017?
On July 1, 2017, the Private Right of Action (PRA) provision of the Canadian Anti-Spam Law takes effect. Under this rule, recipients who have been sent mail in violation of CASL can sue for actual and statutory damages against the sender.
Download our 7 Step Guide to make sure you are in compliance with CASL in 2017.