Automation is almost a dirty word in today’s culture and even the marketers that use marketing automation for lead generation / promotions probably still send off a monthly newsletter to their clients (Don’t feel bad, we still do it too at Real Magnet).
What can Automation do for me? Well…
- It can send targeted emails on the recipients schedule, not your monthly newsletter deadline.
- Collect behavioral data and interest areas to send personalized content in the future.
- Increase webinar and event conversions with automatic abandonment messages / pestering.
- Free up your time to write rambling blog posts … Ahem…
The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.