Outbound marketing has spent the past few years in the shadow of its younger, more topical cousin, inbound marketing. That doesn’t mean, however, outbound is has passed its prime. In fact, it’s possible (and useful) to update outbound marketing with the latest tech and tactics. Here are three suggestions
Canadian Anti-Spam Law: Are You Compliant in 2017?
On July 1, 2017, the Private Right of Action (PRA) provision of the Canadian Anti-Spam Law takes effect. Under this rule, recipients who have been sent mail in violation of CASL can sue for actual and statutory damages against the sender.
Download our 7 Step Guide to make sure you are in compliance with CASL in 2017.