Reaching out to a mass audience through commercials, billboards or other traditional marketing vectors has become a troublesome approach for companies. It’s expensive to attempt to reach a mass audience, and inefficient when so many people won’t respond to them.
Canadian Anti-Spam Law: Are You Compliant in 2017?
On July 1, 2017, the Private Right of Action (PRA) provision of the Canadian Anti-Spam Law takes effect. Under this rule, recipients who have been sent mail in violation of CASL can sue for actual and statutory damages against the sender.