Intimidated by Inbound? 3 Inbound Marketing Strategies You’re Already Doing
Javi Calderon, Content Marketing Manager, Real Magnet
You’ve been hearing a lot about Inbound Marketing — it’s one of those hip industry buzzwords that keeps popping up on every blog you read and conference you attend. 2017 is definitely the year to get started, but where to begin? How do you incorporate inbound marketing into your budget, and integrate it into the millions of things your marketing team is already doing?
Lucky for you, you’re probably already well underway with the major strategies that comprise Inbound Marketing! The real question is, are all these strategies aligned so you can maximize their benefits for your organization?
Let’s take a quick look at the main components of Inbound Marketing.
The main focus of Inbound Marketing is to establish your organization as a leader in your industry by developing endless amounts of helpful, knowledgeable content that your customers and prospects need and find interesting. Your content serves multiple purposes: it shows your prospects that you know your stuff, helps build brand awareness by keeping you top of mind, and brings prospects back to your site time and time again to learn more.
In 2017, you most likely have a blog to cover new developments in your organization or to provide helpful information about your industry. You may even be producing next level content like reports, white papers, or even video. This content will help feed your Inbound Marketing machine.
Yes! social media is a critical component of Inbound Marketing. Surprise!
The question is, how is your organization using social media? Are you following and communicating with your customers? Are you posting insightful tidbits of information? Live Tweeting from the conferences you attend? Or, are you using your social accounts to promote your awesome content and drive inbound leads to your website?
Let’s hope you’re doing some of the latter! There are millions of users on social media, and if you already have a cultivated presence on social, your followers are a perfect audience to consume and help spread your content to their friends and colleagues. On Twitter, make sure to hashtag your content to help broaden your audience.
Effective Inbound Marketing plans are designed around layers of content that guide prospects down your sales funnel. Blog posts are an integral piece of your digital marketing strategy, but to really take the next step with Inbound Marketing, you’ll need content that prospects are willing to exchange information for.
This is where items like reports, white papers and webinars come into play. Don’t just offer these up for free, put them behind a form and require your prospects to exchange their contact information for them. The benefits of this strategy are twofold: In theory, someone who is willing to exchange their email address, name and phone number for your content is showing at least a tepid sign of interest, and now that you have their contact information you can start following up with more content via email. Once they’ve engaged with several communications, you can start following up over the phone to help seal the deal.
Whether you’re just getting underway with these strategies, or have extensive experience with them, the key to maximizing your opportunities with inbound marketing is making sure that all three are working in concert to help drive prospects to your website and your various forms. Continuously using your social channels to promote your free and gated content will help you get the most out of inbound marketing.
Want to learn more about developing inbound marketing campaigns and strategies? Check out this recent webinar.