Marketing automation is a key part of the modern business technology mix, and this is no fluke. These tools have won marketers over with the changes they make to workflows. For companies that have yet to adapt to marketing automation, now’s the time for a refresher in just what makes the tools so helpful:

Marketing Automation's Prominent Role

Become a Marketing Ninja with our Lead Scoring Guide!

Various theoretical approaches to lead scoring have been bandied about for quite some time, but it’s difficult to find an actual scoring model. With hundreds of clients and a Marketing Automation solution designed specifically for marketers, Real Magnet is pleased to offer a Lead Scoring Model in the hope that industry professionals will find it useful.