Marketing departments have access to a near-bottomless bag of tricks today, including in-depth webinars in which they lay out the features and value of their products. Especially in the B2B world, these presentations are a critical source of connection between prospects and sellers. As with any tactic, however, there is a right and wrong way to host a webinar.
Outbound marketing has spent the past few years in the shadow of its younger, more topical cousin, inbound marketing. That doesn't mean, however, outbound is has passed its prime. In fact, it's possible (and useful) to update outbound marketing with the latest tech and tactics. Here are three suggestions:
Reaching out to a mass audience through commercials, billboards or other traditional marketing vectors has become a troublesome approach for companies. It's expensive to attempt to reach a mass audience, and inefficient when so many people won't respond to them.
If you send marketing emails to customers in Canada, it's time to update your practices to make sure you're in compliance with Canada's Anti-SPAM Law (CASL) Private Right of Action (PRA) provision, active as of July 1, 2017. It's time to do your due diligence and get in line with the latest rules - as long as you're making this effort, you're protected from legal liability.
The current marketing landscape is built around inbound leads. Luring curious viewers to a website with great content then turning those visitors into customers is the goal of these efforts, and well-placed marketing automation tools can lead to positive outcomes. Here are three advantages of using these systems:
Marketing today means determining which channels are most effective in a very specific context. Every year brings new breakthroughs and evolution, both in the way people consume marketing content and the processes that create it. Here are some of today's effective methods:
According to a Microsoft study the average attention span is a mere 8 seconds. That is surprisingly less than even the lowly goldfish (which beats us by a whole second)! Contrast that with the average newsletter I receive and I don’t even haven the attention span to get bored by the irrelevant articles before I’ll trash your earnest effort at outreach. If jerks like me are the recipients on your email marketing lists you have a problem – lets discuss how to fix it.
It's no secret that marketing today is designed to keep customers engaged for significant periods of time, hopefully turning consumers into frequent buyers and securing repeat purchases in an era when loyalty is hard to come by.
Organizations of any size can build silos between departments, management & front line staff and even within teams that have a common goal. This is especially true within modern marketing teams, as marketers now sit at the intersection between IT, sales, and innovation/product management in many organizations.
It’s no secret that everyone is on social media these days, making each platform a powerful communication tool for your brand. When creating your social media strategy, it’s important to focus on the social platforms you know your audience uses and tailor your content for each to achieve optimal results.Unsure how to get started? Check out our list of best practices below to create a paid social strategy that soars.