Higher Logic, an industry leader in cloud-based community platforms, has acquired Informz, Inc. and Real Magnet, Inc., two leading marketing automation software companies.
We have an exciting opportunity for a solutions-oriented, Sales Account Executive living in the DC-Metro area. This role is for someone who has a consultative sales approach and is comfortable calling on C, VP and Director level decision makers in large to mid-market organizations.
As the marketing world has moved toward inbound lead generation methods, an inevitable question has followed: Does this mean outbound marketing is outdated?
Marketing automation is a key part of the modern business technology mix, and this is no fluke. These tools have won marketers over with the changes they make to workflows. For companies that have yet to adapt to marketing automation, now's the time for a refresher in just what makes the tools so helpful:
Marketing departments have access to a near-bottomless bag of tricks today, including in-depth webinars in which they lay out the features and value of their products. Especially in the B2B world, these presentations are a critical source of connection between prospects and sellers. As with any tactic, however, there is a right and wrong way to host a webinar.
Outbound marketing has spent the past few years in the shadow of its younger, more topical cousin, inbound marketing. That doesn't mean, however, outbound is has passed its prime. In fact, it's possible (and useful) to update outbound marketing with the latest tech and tactics. Here are three suggestions:
Reaching out to a mass audience through commercials, billboards or other traditional marketing vectors has become a troublesome approach for companies. It's expensive to attempt to reach a mass audience, and inefficient when so many people won't respond to them.
If you send marketing emails to customers in Canada, it's time to update your practices to make sure you're in compliance with Canada's Anti-SPAM Law (CASL) Private Right of Action (PRA) provision, active as of July 1, 2017. It's time to do your due diligence and get in line with the latest rules - as long as you're making this effort, you're protected from legal liability.