About Michael Al-Megdad

Michael focuses his time on Real Magnet's Marketing Automation and Social tools.

Higher Logic Acquires Marketing Automation Platforms Informz and Real Magnet

Press Release|

Higher Logic, an industry leader in cloud-based community platforms, has acquired Informz, Inc. and Real Magnet, Inc., two leading marketing automation software companies.

Sales Account Executive for High Growth SaaS Marketing Automation Platform


We have an exciting opportunity for a solutions-oriented, Sales Account Executive living in the DC-Metro area. This role is for someone who has a consultative sales approach and is comfortable calling on C, VP and Director level decision makers in large to mid-market organizations.

Infographic – Inbound and Outbound Marketing: Natural Allies

Marketing Infographics|

As the marketing world has moved toward inbound lead generation methods, an inevitable question has followed: Does this mean outbound marketing is outdated?

Infographic: The Customer Lifecycle


Keeping up with customers as they go from prospects to repeat buyers is a matter of accessing the right data.

Infographic: The Digital Marketing Toolkit

Marketing Infographics|

The Digital Marketing Toolkit - 2017 edition.

Infographic: Marketing Automation’s Prominent Role

Marketing Automation, Marketing Infographics|

Marketing automation is a key part of the modern business technology mix, and this is no fluke. These tools have won marketers over with the changes they make to workflows. For companies that have yet to adapt to marketing automation, now's the time for a refresher in just what makes the tools so helpful:

Infographic: Webinar Marketing Makes Lasting Impressions

Marketing Infographics|

Marketing departments have access to a near-bottomless bag of tricks today, including in-depth webinars in which they lay out the features and value of their products. Especially in the B2B world, these presentations are a critical source of connection between prospects and sellers. As with any tactic, however, there is a right and wrong way to host a webinar.

Infographic: Outbound Marketing In The Modern Landscape

Marketing Infographics|

Outbound marketing has spent the past few years in the shadow of its younger, more topical cousin, inbound marketing. That doesn't mean, however, outbound is has passed its prime. In fact, it's possible (and useful) to update outbound marketing with the latest tech and tactics. Here are three suggestions:

Infographic: What’s Replacing Mass Marketing?

Marketing Infographics|

Reaching out to a mass audience through commercials, billboards or other traditional marketing vectors has become a troublesome approach for companies. It's expensive to attempt to reach a mass audience, and inefficient when so many people won't respond to them.

Infographic: Canadian Anti-Spam Law – Are You Compliant in 2017?

Marketing Infographics|

If you send marketing emails to customers in Canada, it's time to update your practices to make sure you're in compliance with Canada's Anti-SPAM Law (CASL) Private Right of Action (PRA) provision, active as of July 1, 2017. It's time to do your due diligence and get in line with the latest rules - as long as you're making this effort, you're protected from legal liability.