Dynamic content, consisting of messages that personalize your marketing approach for particular customers, can change the experience of interacting with your brand for the better. Marketers are embracing this technique because of its potential benefits:
Reaching out repeatedly to ensure your company holds onto its customers is a powerful strategy, and it can take several forms. The idea behind frequency marketing is simple: Stay visible to ensure customers stay loyal over time. Here are a few of the related tactics:
Just in the time for the holidays we've got our gift to you! Our winter 2016 updates has lots of goodies and treats for all marketers! Watch the video for a quick overview or simply scroll down for the highlights.
A webinar is a great opportunity to provide an in-depth showcase for products or services. Here are some facts to keep in mind when putting a relevant strategy into action:
In a world shifting toward new and different marketing methods, what place do traditional outbound tactics have? As it happens, there is still value in bringing a message to customers in addition to waiting for them to come to you. Here are three ways outbound campaigns help you:
Animated GIFs are their own kind of online language. Little bits of pop culture are repurposed to send just about any message imaginable. But how can you use these images to promote your brand? Below are two approaches to try - and one to avoid at all costs.
Marketing today means deploying specialized messages for audience segments instead of releasing the same information to everyone. Segmenting the audience has become such an ingrained tactic that performing simple segmentation is no longer enough - it's time to use strong data to intelligently and effectively target customers. Here are three ways to improve segmentation beyond the basics:
The air's getting cooler and Halloween's approaching - it's time to keep an eye out for creeping hordes of zombies, especially in your email marketing mailing list. Get rid of these ghouls to get your campaign back on track! What makes a zombie? Look for a few clear signs to see if some of the addresses in youremail marketing list are zombies and not still receptive: 1. Duplicate email addresses: It's possible for people to end up on your list twice. Get rid of these sinister doppelgangers. 2. Addresses that always bounce: If mail can't get through to an address, it's not alive.
Bringing new customers into the fold is one of the most critical moments for any company. This is the time to deploy great marketing materials that will make new clients stick around for years to come. Here are a few ways to maximize this important time.
Inbound marketing is a leading strategy today - customers are self-directed and independent, so helping them discover companies on their own terms is intuitive. But this method is a big change from outbound campaigns, so marketers may have questions. Here are three and their answers.