The steady drip of an automated email marketing campaign can be a vital element of an overall outreach strategy. People can easily forget about brands if they spend too much time without hearing a company's name. Today's media-saturated landscape leaves consumers with no shortage of choice, and the most recent offer a customer receives may be the one he acts on when it's time to buy. So once organizations get their hands on mailing list sign-ups, it's best to keep reaching out.
With marketing efforts stretching across so many different channels today, it can be hard to pin down which methods pull their weight. But to create an accurate budget, leaders have to make this calculation. Here are three ways to pinpoint more accurate return on investment.
Recruiting new members is important, but existing members are your association’s lifeblood. And in this age of overflowing inboxes, it’s even more challenging to stay in front of them. The only way to break through-the-clutter is to make your email (and social) messages more targeted, relevant, and focused on individual interests. Further, it’s not just email: marketers have to be aware of how members interact with their content and programs at every possible touch point. So how can you better understand members and deliver more relevant content, all with resources that are already stretched thin? Enter marketing automation.
Are you interested in attracting new prospects or members? This recorded webinar discusses just exactly what Inbound Marketing entails and the tactics for successfully gaining inbound prospects and leads.
Is anyone paying attention? That thought can haunt even the best marketers. Finding ways to standout, be memorable, and critically, be actionable are essential for marketing success at any organization. Join Real Magnet’s Product Manager, Michael Al-Megdad, as he explains the trend of content convergence, email & social optimization, and what new tools are available to maximize marketing impact.
Associations need to remember their member groups are made up of individuals – and while they may have all come together for a common reason, they are unique human beings with different needs and interests. So, rather than sending the same generic email to every member and hoping for the best, associations have to hit their members with a one-two combo: seize their attention with a compelling subject line and then deliver with relevant content that members want to read, share, and interact with. That’s how you hook the modern reader in a crowded inbox.
Communications between companies and customers cover a huge variety of platforms and channels today. Unless marketers create a top-down, cohesive and integrated marketing strategy, a business's message may get lost in the space between mediums. Here are three reasons why integrated marketing matters today:
Marketing efforts that aren't connected and aligned are less likely to succeed than those that are tied together in an overarching strategy. There's no need to compromise your digital marketing by neglecting to create a through-line for your many separate components. Here's how to make your strategy a winner.
Landing pages are a staple of any digital marketing strategy, but not all of them deliver leads and conversions. Let’s go over three essential tips to keep in mind when creating your next landing page. The results will speak for themselves.
Marketing today is complicated and multifaceted. That said, for every need, there is a digital tool that will get the job done. Making sure all of these are present and accounted for is a marketer's first task when launching a campaign. Here are three common goals for these teams and the methods they can use to get the job done.