Marketing automation is a phenomenon that is only gaining momentum as the digital age moves forward. According to The Drum, a survey from Ascend2 found that 55 percent of B2B companies are incorporating the technology into their arsenals, and high-performing companies are far more likely to have adopted automation than their struggling competition. To put it simply, automation is a must in the modern era. But what really makes a great automation platform? With so many options out there, it's important to have a serious set of criteria when selecting a solution.
Copywriting is a core discipline within marketing, and it remains vital in the digital age. In fact, fresh and original copy is in higher demand than ever before as companies capitalize on branded content and email campaigns. Let’s check out three best practices that will help organizations make the most of their copy in the digital landscape.
Marketing automation software is brimming with value, and countless companies will report benefits ranging from increased engagement to overall revenue boosts. But there are even more reasons why a brand should consider leveraging these solutions.
Content marketing has quickly become one of premier tactics in the marketing world. Organizations have been creating original content for decades, but only recently has the technique been adapted for the digital environment and optimized for the modern marketing mix. Now, brands can leverage content across a number of different channels and analyze how each digital asset delivers returns in the form of leads and conversions.
Just as conversations, messages and face-to-face meetings have become digitized over the course of the 21st century, so have a number of other formats. Webinars are a great example of this extended digital influence, encompassing many distinct modes of interaction in one succinct event with a defined purpose.
Before your email message compels a customer to buy, it first needs to reach the inbox - and be readily visible to the recipient. This is easier said than done in a cluttered digital age. Here are three things you need to keep in mind about email deliverability.
Marketers have been segmenting target markets since the beginning of the profession, but with access to modern channels such as social media and email, there are a number of new methods that maximize the impact of segmentation. Let’s look at a few ways in which today’s marketers can segment smarter, and target prospects more effectively.
Marketing and sales departments often get lumped together in high-level corporate discussion, but there are still gaps between these two branches that need to be bridged. Let’s look at a few tactics and technologies that can help marketers and salespeople get along better, and ultimately achieve the common goals of the organization overall.
Press Release WASHINGTON, April 13, 2016 -- Today, Real Magnet would like to acknowledge and congratulate the winners of the first annual Magnet Awards for customer excellence. This year, Real Magnet launched the Magnet Awards as a way to recognize clients who are using Real Magnet technology to achieve excellence in digital marketing. The inaugural [...]